Direct reporting network Beijing November 15th (and Zhi Youde) recently, the Ministry of Commerce direct marketing industry management information system, has officially issued eightieth direct sales license. Now, basically every province has a representative direct selling enterprises, these enterprises become take the brand enterprises to enter the market fully competitive. In recent years, the government to increase efforts to support health services, direct marketing industry has developed rapidly, especially with the "Health China" in 2030, "planning outline" introduced, many practitioners are excited. In 2016, in addition to a small number of enterprises, a number of enterprises to achieve performance doubled.

At the same time, the image of China's direct selling industry in the field of public opinion is poor. According to the relevant report, xinhuanet.com network public opinion monitoring center shows that the public exists a lot of bad stereotypes of the direct selling industry, deception, flicker, irregularities, such as quick and almost equal to label the direct selling industry, the industry as a whole "serious negative image network".

On November 11th -12, the seventh China direct culture forum held in Beijing, xinhuanet.com city channel interviewed five direct selling companies to managers, ask them to industry's point of view, think about the policy environment, industry reputation, development opportunities and challenges and other issues.

Respondents: Tianjin and treatment pharmaceutical Co., Ltd. chairman Han Jinming Youde

The picture shows the Tianjin and treatment pharmaceutical Co. Ltd. chairman Han Jinming Youde

The following is an interview record:

Xinhua: in 2005 the state has promulgated the "Prohibition of marketing regulations" and the "direct marketing management regulations", as a direct selling business person in charge, how do you think of these two regulations?

Han Jinming: the promulgation of these two regulations, the basic determination of the existence of direct selling industry in China, so that direct sales can be treated as a format to be treated. After the promulgation, the standardization and development of China's direct selling industry, as a whole, has created a favorable environment for its cognition. So, for China's direct marketing industry in recent years, the rapid development of the two regulations can not be.

Now the two regulations promulgated 11 years, the environment, the Internet and e-commerce, big data and other new formats have emerged, the direct selling industry is bound to be in the process of operation and some new forms of combining, in combination with the process will appear, then a new innovation model, how the development of suitable innovation mode, and standardize and support, I think this should be the two regulations issued after ten years, as well as the need for discussion.

Xinhuanet.com: you just mentioned nearly ten years of direct selling industry develops very quickly, but the industry is also facing a serious problem, that is the industry's reputation. Now the public is often the direct selling and illegal marketing association, you think, why this situation?

Han Jinming: there are internal and external causes of the emergence of any thing. External factors, with the history of the development of direct marketing industry in china. In 1996, the State Administration for Industry and Commerce issued "permitted MLM submissions", formally approved the 41 companies of 1997, issued a "pyramid marketing; management measures"; in 1998, the State Council promulgated the "notice" on the prohibition of MLM business activities of marketing activities to be banned. To 2005, and formulated two laws and regulations on direct sales, that is, the two regulations, there is such a development process.

After 2005 to determine the direct selling regulations, there are also some before the application of multi-level marketing companies, is now operating in the direct way, actually the country now for the definition of direct marketing and the previous MLM is not the same as. But in people who do not understand the situation, a look at the previous multi-level marketing operations involved in the company now has a direct sales license, the MLM with direct contact, and even some conjecture. Change people's views, the need for some consumer education, in addition to the media to help explain the need to tell people that the direct selling and the original is not the same as the original illegal pyramid schemes.

Xinhua: internal it?

Han Jinming: the internal cause is the direct selling industry practitioners themselves how to see. For example, the mentality of practitioners in the product no more impetuous, as we say in the artisan spirit for the operation, the enterprise did not really want to do a hundred years of planning, etc..

In this regard to direct marketing practitioners, whether the Direct Selling Company, or direct sales system, distributors, we work together, the sense of the direct marketing form to do so, so as to provide better services to customers as soon as possible into the pillar industry of the national economy, so the social image of the direct selling industry itself will be getting better and better.

Xinhua: Well, good. Today, there are 80 companies have received a direct sales license, I believe the future will be more companies to join, you think what kind of core competitiveness, in order to win the competition?

Han Jinming: take the international route is one of our advantages. Our company in the operation of nearly ten years, has developed a large number of international perspective, the direct sales industry is also proficient in the professional managers team. Also relatively early in overseas to establish a branch, our brand in overseas also has a certain influence. Now hoping to build overseas dealer system, through cross-border e-commerce platform we built, able to Chinese of small and medium-sized enterprises to the world, but also lay a good foundation for our good development of the domestic direct selling business.

Xinhua: in the process of overseas development, you think direct marketing enterprises to global, international, also need to make any effort?

Han Jinming: the first is the culture, because each country, each nation