[news] November 10th reporting network in Beijing (Department of Commerce) to carry out direct selling industry management training is a necessary way to improve the level of management and policy practitioners, is an important means of direct selling industry management, and also is the foundation to promote the healthy development of the direct selling industry. The main content of the training, inviting experts to introduce the current situation and the future development of the direct sales industry, the interpretation of the relevant policies and regulations, the direct marketing industry information management training. Below, I will direct the development of industry and industry management situation, talk about a few points of view.

First, the rapid development of the direct selling industry, to make contribution to the national economy

2005, the State Council announced the implementation of the "direct marketing management regulations" so far, the direct selling industry has gone through 10 years. 10 years, the Ministry of Commerce and relevant departments to make unremitting efforts, the direct selling industry into the rule of law, the development of the industry to make positive progress. As of the end of 2015, a total of 71 direct selling enterprises, an increase of 47.9%. Among them, the domestic enterprises 44, an increase of 27, 76% foreign-invested enterprises, an increase of 17.4%. Direct sales industry a total of nearly 3 million 100 thousand direct sales staff, to achieve sales of more than 100 billion yuan, the direct selling industry revenue contribution of 4 billion 730 million yuan. In addition, direct selling enterprises in public service investment spending a total of 710 million yuan, more than and 60 direct selling companies set up corporate welfare fund.

In the first half of this year, a total of 83 direct selling enterprises, enterprises have been covering 21 provinces, the total number of direct sales staff of more than 3 million 300 thousand people. Direct selling enterprises to achieve sales of 12 billion 700 million yuan, an increase of 15%, Guangdong, Jiangsu, Shandong, Zhejiang, Fujian and other provinces in the top 5 sales, accounting for 39% of the country. Cosmetics, health food, cleaning supplies, health equipment, small kitchen appliances sales accounted for 44%, 43%, 8%, 1%, 4%. Sales of the top 5 enterprises accounted for the total direct sales of the whole industry 94%.

Direct development of the industry has made some achievements, but we must see, there are still some industry needs to be improved and strengthened, such as the overall size of the industry is still small; unbalanced regional development, mainly concentrated in the coastal developed areas; high turnover rate of employees, lack of professional talents; some enterprises have exaggerated propaganda, the scope of business etc. illegal behavior; minority business suspected pyramid schemes, affecting the healthy development of the industry. It is an important and urgent task for us to study and solve these problems as soon as possible.