Direct reporting network Beijing September 30th (Xinhua) in 2005, the "direct sales management regulations" and the "Prohibition of marketing regulations," the official promulgation and implementation. Today, China's direct selling industry has gone through more than ten years of vicissitudes, with the rapid development of the industry and gradually standardized, more and more outstanding enterprises to develop and emerge.

On the morning of 29, xinhuanet.com invited Albert (China Jinke) chairman Dr. Feng Baiqiao Limited Xinhua into the parlor, together to discuss the development of the direct selling industry in ten years.

Feng Baiqiao believes that ten years ago, when there is no direct access to Chinese supervision before many enterprises is relatively easy, good and bad, Chinese with love like a swarm of bees. Before that time there is no regulations, the market is very chaotic, the state will not see the cut, after the regulations. There are two methods, a direct management Ordinance and regulations prohibiting pyramid schemes, take the brand of enterprise development relatively healthy, relatively fast. In the society does not have the brand marketing company to do, the interference to this industry is some. In China, 70% of the people recognized direct selling products. But the recognition of direct marketing people in this industry is relatively small. Take brand Direct Selling Company products are very good, have been recognized by society, and slowly get the acceptance of the Chinese people. Direct marketing is a foreign culture, there are some patterns and cultures and some of us do not match, the Chinese people still do not accept. But this product has gradually formed a direct selling brand, a lot of people have been recognized.

Feng Baiqiao also said that the direct selling industry in Chinese relatively slow pace of development, Taiwan has a population of about twenty million more than 1 thousand Direct Selling Company, Malaysia thirty million population of the country has one thousand Direct Selling Company, there are other countries direct to do very well. The United States has about twenty million full-time to do direct sales. This format is very good. But the proportion of people who do direct selling in China is still very small. I think there are several reasons for this: the government has not vigorously pushed, in particular, the media did not have a positive publicity. Because direct marketing process does not have regulations before the very chaos, to the community and the media is very bad impression, but also can not be wiped off. 3

(original title: Feng Baiqiao: direct marketing industry in China needs to speed up

Editor: Chen Feng