Amway fifteen years of Olympic marketing, adhere to and innovation

Tencent Sports: in fact, Amway and the Chinese delegation's cooperation is a long time, there are 15 years of time, this year coincides with the Olympic year, do you think, this year, Amway will lead to a new Olympic hot?

Tong Jingjing: Yes, we have and the Chinese sports delegation has a 15 years of cooperation, Amway is also a Chinese sports delegation nutrition support part, so during the Olympic Games we also prepare a series of initiatives, in addition to the moment of the gold medal for our cooperation and Tencent, we Nutrilite packaging will be an entirely new look, we will with the launch of a limited edition Olympic packaging, from this point of view so that consumers recognize us and Olympic affinity relationship more deeply.

Second, we and the Chinese Olympic Committee has an upgrade of cooperation, we will put our products to fly to Rio, a Nutrilite Olympic refueling station, in place of our pre-season training camp in the Nutrilite products available to our athletes. In pre competition training time for their final refueling help.

Third, we have launched the "Amway Nutrilite Health Run". In the period of the Olympic Games we will continue such a line of running activities. This event caters to the trend of consumers, is the love of running, we will set up such a national online and offline run group. In this community run group hopes to truly inspire all the people of the country for the "sports + nutrition = health" of the brand concept of infiltration, hoping to inspire people to call for the concept of health.

Tencent Sports: in fact Amway in the health care industry has been a leader can be said to the user is the very word of mouth, especially in the aspects of sports marketing is done earlier, more experienced, so I am very concerned about Amway so many years so successful, the main experience and a magic weapon?

Tong Jingjing: our Nutrilite in China a total of 20 years of time, and we started doing sports marketing is from the beginning of 2000 hand China Olympic Committee, a total of 15 years time. In the marketing process of the Nutrilite, Amway's marketing strategy not only sports marketing, but sports marketing played a very important role. As we enter the Chinese 20 years, along with our most important competitiveness of Nutrilite is innovation.

The spirit of innovation from the Nutrilite to Amway Corporation, are adhering to this spirit, because only when driven by the philosophy of continuous innovation, we can in the environment of different times always stand in the forefront of the. The 15 years we have been cooperation with the IOC, despite no change in our whole cooperation relationship, but our cooperation forms, including us every year, each session of Olympic Games will be introduced to the initiatives will vary, and each action are penetration or adapt to when the Olympic games where the time period, the social environment and consumer environment changes, we do some different innovative initiatives. This is why I believe the way to keep the Nutrilite since the occupation of the market.

Sports industry big development, Amway embrace challenge

Tencent Sports: in fact, sports industry is a big development period, you feel that in this context, our sports marketing is faced with the challenge?

Tong Jingjing: we in throughout the sports industry, first of all, we believe that sports industry in the future, dividend policy, second, there is a potential for consumption, so sports industry should say is quite vigorous in China's potential. In the case of seeing such a trend, the national fitness and from the state has been to our people in the promotion of this idea, so these two aspects should be very cooperative. During this period, we can see many brands are launched their own sports marketing strategy, and a lot of sports IP platforms are emerging, the Nutrilite met a lot of opportunities, is we are faced with a lot of resources, and our own 15 years product tired advantage is also an opportunity for us. These are our own advantages.

What is the challenge? And back to our own core competitiveness, we encounter so many fierce competition in the brand, how can stand out? We also believe that the Nutrilite is the core spirit of the innovation, so in the future we believe will have, but we are confident that we can come to the fore in the challenge, the challenge is to come from to increased sports brand, from increase to our competitors, such as the consumer vision of a more unique, more and more fastidious, demand for more personalized, these are we need to face. Nutrilite on the road in the future could see very clearly, we will uphold the way since the concept of innovation, will do better.

Tencent Sports: there are some relatively specific measures or the direction of development in the future?

Tong Jingjing: This is a commercial secret, and not much for the time being. But in the part of the Olympic Games, we will still continue to do our Olympic Games around the Olympic Games marketing. In the Olympic marketing, of course, each of the different Olympic Games we will be based on the situation of the new creative.

Transformation: Amway full younger

Tencent Amway Nutrilite Sports: the ten years of brand image have an upgrade? How to attract more young consumers concerned about the brand?

Tong Jingjing: we are in fact very unified brand image, but we may have some changes in the transfer of information on the brand