Direct reporting network Beijing June 20th (Qilu network) 16, the Shandong brand building conference held in Ji'nan in the afternoon, the food and drug brand conference held in Nan Jiao Hotel club. Qin Yufeng, President of the donkey hide gelatin Co., Ltd. at the meeting said that as a national non material cultural heritage carriers of culture, donkey hide gelatin has always been to the revitalization of traditional Chinese medicine, carry forward the national culture as their responsibility, steadfast walk the road of brand quality,.

Qin Yufeng said, a hundred years old, quality first. Quality is the foundation of enterprise survival, is the lifeline of brand growth, is the core competitiveness of sustainable development. Dong'e County as the highest moral living things and Dong'e County, is the quality of. He said: "as the quality of life such as Dong'e E-Jiao, out of a content quality, to quality for the development road." Qin Yufeng said, Dong'e with the whole process can be traced back to the Internet of things, with the country and the world's first established DNA identification and quality control of the whole industry chain, to keep a closed loop of the donkey". In addition to the donkey hide gelatin from the source to ensure the high quality, the standard is the same donkey hide gelatin lead the industry as a whole upgrade specification development an important weapon. We have the industry's only national rubber engineering technology research center, 345 patents, 3 times won the first prize in Shandong province science and technology progress. Participate in the standard of Chinese traditional medicine, 37 have been included in the national standard. Although involved in national standards, but they have developed a strict national standards, higher than the national standard of internal control standards, testing indicators than the national pharmacopoeia provisions of the indicators more than 122. Donkey hide gelatin is still in the 1990s to play in the same industry took the lead through the GMP, ISO9000 quality system, ISO14000 international environment system, ISO18000 occupational health system certification, 2007 implementation of excellent performance management model, into the international standard system.

"Everlasting, culture is the soul. Culture is the soul of the brand, is the secret of longevity of the enterprise, is the pursuit of quality and brand of the driving force. If the quality is the cornerstone of the donkey hide gelatin brand development and fundamental, then inheritance of 3000 years of colla Corii Asini culture, no doubt, is the soul of donkey hide gelatin brand, donkey hide gelatin sustainable development is the key. This is the second point I would like to share with you." Qin Yufeng said. Qin Yufeng believes that with the cultural implication of the driving force in Dong'e E-Jiao, into the soul of brand. He said, Dong'e county is a national intangible cultural heritage, heritage of 3000 years of DNA is four characters, safe and effective. Dong'e gelatin company culture, with the same strain of gelatin culture. The mission is "Shou people politics", the core value is "honest, authentic, inheritance and innovation". "Shou people world" is a traditional Chinese medicine enterprise is the moral bottom line, Dong'e Jiao uphold the mission and cultural nourishment. Qin Yufeng said, science and technology innovation make Ejiao again from the 3000 years. Dong'e to give full play to the national traditional Chinese medicine engineering technology research center platform advantages, to carry out a lot of clinical pharmacology and efficacy studies, such as anti haze, sports fatigue recovery and so on.

"Quality and culture for the donkey hide gelatin brand establish two distinctive banner, for us to win the market, won the brand, supporting the sustainable development of donkey hide gelatin. However, the quality needs to be made, the culture needs people to inherit, the brand needs more people to create. Therefore, we all came to the center." Qin Yufeng said that the spirit of the people is to share with you the last point.

Hypoxia no shortage of spirit is the work attitude, donkey hide gelatin people, is the donkey hide gelatin unique "donkey stubborn spirit", we walked from the hands of the workshop to the spirit of the source of the first brand of nourishing. Future, we would like to use the "donkey stubborn spirit" donkey hide gelatin construction efforts to become a great brand, an everlasting treasure brand, the real donkey hide gelatin to 3000 years.

During the 45, donkey will be a comprehensive benchmarking world-class enterprise, inheritance of colla Corii Asini culture, improve product quality, promote the national brand, with the globalization field of vision to create the world first-class enterprise and the hundred years brand. 3

Editor: Xiao Shen

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