2016-04-22 15:11

 

Green leaves Xu Jiancheng: green leaves for the United States and the cause of life beyond life

 

 
[straight news network Beijing April 22 hearing] (SIM direct help commander Hu) in 2016 on April 19, the Ministry of Commerce direct selling industry management information system of official publicity: Empoasca Xuzhou daily necessities Co., Ltd. won the people's Republic of China Ministry of Commerce direct selling business license, marked in China won the brand of direct selling enterprises has reached 73. "The new protected] [email, chairman of the board, Mr. Xu Jiancheng, during the interview, protected] [email made a reply, but also talked about his life and the work of some of the views.
The leaves are green for beauty.
"Green leaves for the United States and life" - this is the purpose of the enterprise culture of Suzhou green leaves. The total investment of 450 million yuan, covers an area of 72 acres of the enterprises are located in Suzhou National High tech Zone Hushuguan Industrial Park, 10.68 million square meters with a total construction area of planning is a comprehensive biological beauty industry base, including administrative center, marketing center, manufacturing center of three main building.
Empoasca Xuzhou is Xu Jiancheng following the Beijing green leaves after the second pioneering, from initial carries 2000 yuan to Beijing started battles, now "green" brand renowned at home and abroad. With extraordinary courage and wisdom, Xu Jiancheng with his 10 years of entrepreneurial experience writing belongs to "green" one by one "beautiful" myth.
Xu built opened resume, its identity is Chinese agrarian labor party members, the Central Economic Council special commission, green leaves of the group chairman. Look back to green development, in fact, Xu Jiancheng already has a clear and definite the planning, to the increasing maturity of enterprise, product is the lifeline, the existing "green", "green school", "the Hulk" three major brands. The direct selling products to cosmetics, SEALUXE (xinuosi) series: Hwan color of the sea, the sea of Heng Yan, the sea of extract, is committed to build high-end national brands of skin care products.
Layout high-end cosmetics market
A few days ago, Suzhou green leaves from the top of the international day of the production equipment supplier in Germany EKATO, Italy ACMA, the introduction of the establishment of 10 advanced production lines, the design of a total capacity of 80 thousand tons / year. Expected in the next three years, the total output value of 1 billion yuan. The move also marks the green leaf group to build the world's first class biological beauty industry base strategic objectives.
In order to achieve the same product quality with international brands, Suzhou green leaves and the world's top skin care products research and development institutions, the pace of cooperation also continue to move forward. SEALUXE the from the recipe to the material from Switzerland, has with the international big equal quality of the national brand, just listed usher in "a good start and continued earnings growth.
Xu Jiancheng has also been introduced, SEALUXE through franchise chain, the development of electronic commerce, big customer system and other sales channels open market and future of Empoasca Xuzhou will also considered involved in high-end cosmetics OEM and other popular industry. Thus, whether it is from the production line or with the international R & D institutions to work together, both show that the layout of the high-end cosmetics Xu Jianhua strong confidence in the market segment.
He is the "beautiful angel" of the green leaf "
In the Internet economy, capital economy and consumer economy driven by the three major innovation engine, direct selling industry also appears fast growth. Suzhou green leaves in the economically developed Yangtze River Delta region, which has 28 operating direct sales business "Suzhou economy" city, the total economic output second only to Shanghai, has a unique regional resources and the development of the industry trend, I believe green industrial clusters for local economy and industry bring a huge role in promoting.
2016, the direct selling industry, "golden ten years" has just begun, Suzhou green leaves in the leadership of the leader Xu Jiancheng has been steadily moving forward. He once said, will more focus on the realization and help more people realize their ideal life". And this is the concept of enterprise and green: dedication, willing to green agree without prior without previous consultation. In addition to this cause, he advocates for the community to bring positive and positive energy, and such a love for the cause of the work beyond the life of the leaders, worthy of the green leaves really beautiful messenger".
In April 20th, [email protected], Suzhou green card to take an interview with Xu Jiancheng, [email protected], made an answer following direct state @ Hu commander Xu built interview content:
Hu Commander: Xu Dong Hello, Suzhou green before the traditional field has done very well, why do direct transformation?
Xu Jiancheng: as early as 2008, traditional industry bottlenecks, direct marketing and business is a new business model, we seize this opportunity in time, believe that direct spring has arrived.
Hu Commander: who is recommended to take the direct mode?
Xu Jiancheng: We strongly recommend using executive Han Jing do high-end cosmetics commodity sales model. Now is the best time, almost all of the traditional industries in the face of hitherto unknown difficulties, traditional industries entrepreneurs are in transition, many become the direct sales system our leaders or salespeople.
Hu Commander: to get a license after the how to plan path or the underlying markets? Future five years or ten years after the leaf positioning make into a kind of brand?
Xu Jiancheng: we adhere to the high-end brand route, the high-end cosmetics Sinoe silk is our main product, the sales momentum is very good, the corresponding daily necessities health food also go hand in hand into the green direct marketing channel on. We imported Italian leather (men, leather shoes and leather bags plus a belt ladies purses) are forthcoming, Jiangnan green high-end hotel chain is hardcover stage, green marketing business extended to where green Jiangnan Hotel opened there. Green Jiangnan Hotel as the listed company to enter the capital market, the next three year plan to 300.
Hu Commander: in the management of the company, your position is decision-making or executive level?
Xu Jiancheng: do I do licensing business, strategic decision, management team responsible for the operation of entire firm.
Hu Commander: how to understand the market segments of the green landscape?
Xu Jiancheng: we are doing market segments: Swiss high-end cosmetics, leather goods, green Italy Jiangnan Hotel facilities, of course there are opportunities there will be challenges, but overall will be getting better and better.
Hu Commander: what leaves obvious advantages in the fully competitive market?
Xu Jiancheng: green product line don't in other direct selling enterprises, cosmetics and leather from in Europe, green leaves of the management team of young professional and a strong centripetal force and green Jiangnan Hotel facilities to follow up and plan to let the dealer holdings of listed.
Hu Commander: ask you a personal question, you usually have any hobbies?
Xu Jiancheng: love travel and work.
Commander Hu: the last question, what is your motto?
Xu Jiancheng: career beyond life.
(protected] [email Rong)
(original title: green leaves Xu Jiancheng: green leaves for the United States and the cause of life beyond life
Editor: Xiao Shen
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