2016-03-09 14:58
Fan Jiahui: to keep up with the precise poverty strategic planning
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[news] direct reporting network Beijing on March 9th (Beijing Youth Daily) reporter: in the current "Internet plus" era, what are your business plan in the development and innovation of social responsibility?
Fan Jiahui: in the "Internet plus" era, especially the corporate image of the virtual world of the public enterprise's cognition has become one of the decisive factors for the survival and development of enterprises. Good corporate image is an intangible asset and the precious wealth of the enterprise.
Corporate social responsibility is the backbone of enterprise, enterprises fulfill their social responsibility to straighten the spine, the path go straight and healthy development. As a multinational company, we in entering the Chinese market 10 years has been concerned about and practice of corporate social responsibility. So both in the industry or in the community to establish a good reputation and corporate image.
In 1998, as the group has set up a "force for good foundation, 18 years has supported hundreds of charitable projects and a number of research projects, the foundation in the Greater China region and donations raised a total of more than 900 million yuan, more than 79 thousand volunteers Business Hours hours; in 2002, as the new group launched the" hungry nourish the children plan ", 14 years more than 97 million copies of VitaMeal issued to suffer from hunger and malnutrition of children in the hands of the Greater China region; since 2005, such as the new (Taiwan) will launch a work log bubble activities and rare diseases fund organization Paopaolong patients travel, let the skin because the problem to go out people can also enjoy watching the world go right; since 2005, such as the new (Hongkong) work closely with the children's heart foundation, held for 11 consecutive years the charity walk To help children and their families, suffering from congenital heart disease. In addition, such as the new commitment in 2010 to 2019 donated 10 million yuan, for the Shanghai, Tibet, Ningxia, the purchase of medical insurance orphans, 95072 people have benefited from the orphans. In addition, new to the China Welfare Fund for the handicapped will donated 10 million yuan, for the filming of "the power of good love smile" series ZhuCan public welfare micro film, by famous director Jia Zhangke served as general counsel, hope through images and real display disabled life. The series micro film this Youku Video public channel in succession broadcast, via the Internet so that more people into the disabled soul. Nowadays, social responsibility has become an indispensable part of our enterprise.
Reporter: in the party and state leaders put forward the "precise poverty alleviation" national policy, the enterprise how to combine their own social responsibility to participate in the development strategy?
Fan Jiahui: over the past 30 years of reform and opening up, China has walked out of a road with Chinese characteristics, has made great achievements, however, the more difficult the more difficult, we must innovate the way of poverty alleviation and development. In this context, it is more needed to establish poverty alleviation effect oriented precision poverty alleviation strategy, lock the target, the implementation of poverty alleviation funds to households, while focusing on sustainability.
In this regard, such as the new has been precision poverty connotation into the enterprise's sustainable social enterprises in the mode of charity. Such as in May 2008, Wenchuan after the earthquake, such as to join the China foundation for poverty alleviation to set up micro credit fund project, has continued to victims to loans of more than 3 billion yuan, benefiting farmers more than 11000 households; since it entered China in 2003, such as the new co funded 21 hope primary school help nearly 19000 poor children round the dream of learning.
In addition, such as new believes that enterprises in response to the National Precision poverty strategic planning should pay more attention to the effectiveness and sustainability of poverty alleviation, which is a point we pay attention to the practice of social responsibility. As in November 2008, such as the new Shanghai charity foundation to set up a new China children's heart disease fund, promised to fund 1 million yuan per year to fund, for 10 years. April 2015, "such as the new Chinese children's heart foundation" with the China Youth Development Fund will be running in the Great Hall of the people in Beijing "new dream heart -- in the hopes of China Youth Development Foundation will be such as the children's Heart Foundation donation ceremony", the commitment over the next decade to the China Youth Development Foundation will be donated RMB 1 billion yuan for CHD rescue project development, further promote the poverty to the sustainable development of congenital heart disease in children's charity.
Reporter: your enterprise will how to combine their own development strategy, layout enterprise public welfare blueprint?
Fan Jiahui: our corporate mission is founder Mr. Blake Roney advocated "force for good", that is, to gather a force for good in the world, with reward lucrative business opportunities, continuous innovation and product quality and enrich excellent culture positive, empowering people to improve the living quality of the power of. Therefore, always, we in order to improve the people's quality of life as their responsibility, charity gene into the company's blood, innovative development the "unique Sanli" concept of charity that gives the self-reliance and sustainable good force, 100% of the 1% achievement cohesion.
Give self-reliance refers to such as delegate to fish, only from the roots start, help people to become self reliant, to realize their own development, in order to truly solve the social problems; sustainable good force refers to the new emphasis on long-term to do good, to constantly give aid and change can only continue to harvest; 1% 100% achievement of cohesion means such as to encourage everyone to take part in, per person per day to pay 1%, together, will be 100% "force for good."
For example in 2014, such as the establishment of the Leshan sinks, as new volunteers "micro public platform, in all parts of the country are all kinds of micro public welfare activities. It advocates from negligible public things proceed on many a little makes a mickle, jishanchengde. Our business partners and administrative staff, they have to join the new number of years, are continuing to use their own actions, with a bit of love, the beginning of the practice of the company's mission. "Micro public" is more like a way of life, it not only the achievements of the noble human nature, to give people the previous action, but also to promote the development of the public welfare undertakings.
In China these years, such as the continuing practice of philanthropy, "force for good" to return to the community and future, regardless of new business development to which a step, for the public welfare undertakings we will pay. We will continue to implement existing charity projects, and actively respond to the national "precise poverty" and "Internet plus" strategy to promote poverty alleviation, such as public welfare charity mode become a sustainable and high efficiency. 3
(original title: Fan Jiahui: important with the precision poverty strategic planning)
Editor: Xiao Shen
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