Direct report net December 21st (direct sales professional network) in 2015, a guest is very active.

From the perspective of business management, a customer has an obvious feature is able to accurately grasp the needs of consumers and pain points around the consumer needs to meet, and direct marketing companies across the huge dealer groups, the consumer demand is not so in place, the direct selling companies should be how to learn and learn? In order to find the answer, we specially interviewed jinshili good friend marketing deputy general manager Mr. Zhang Shuo, we asked him to answer questions.

Follow the creative learning clear positioning

"A guest" is a new word to come out this year, in fact, there is also a word in the past, with this meaning similar, called entrepreneurs, entrepreneurship is to do a career, not only need passion, but also the integration of resources, etc.. And direct marketing is a shared cause, is a common cause of value creation.

Zhang Shuo said, for the enterprise is concerned, clear their positioning is very necessary. In order to jinshili good friend for example, it is committed to engaging in the health industry, since 2001, put forward the strategy of health, has been in the field of continuous exploration and development, of which there are two very successful. First, do not forget the beginning of the heart, from the source of the industrial chain to control product quality, adhere to their own product concept; two is the application of big data management, accurate analysis of customer groups, to grasp customer needs.

By boosting the sustainable development

Zhang Shuo stressed that at present, there are many drawbacks of direct selling industry, to achieve sustainable development of the industry, it is necessary to start from several aspects. First of all, whether it is business or direct sales staff, have to bear the responsibility of the industry, the sense of social responsibility. Because of an industry can get social recognition, largely depends on whether the social attributes of the role of positive energy, as professor Hu Yuanjiang in the "direct positive energy" in the book, only the industry continues to energy, in order to get a more relaxed atmosphere in the legislation, social environment and customer perception. We want to change the outside world, but also from the internal change.

Secondly, as the enterprise, should take education as the primary responsibility, people-oriented, jinshili good friend recently and the Tsinghua University cooperation new marketing seminar, is from the angle of the enterprise to explore the sustainable development of the industry, speaking from the perspective of enterprise personnel training, this awareness is very important.

Finally, the sale is not a hammer, a lot of people are not aware of the maintenance and RE development of customers, often into the situation of heavy investment light guide, which is very scary. We have to gain insight into customer needs, in the dynamic development, continuous innovation and change, at the same time to cultivate and enhance the awareness of the dealer's interaction, thereby establishing a good market mechanism, and thus promoting the progress of the entire industry. 3

(original title: direct enterprises need to clear positioning: Zhang Shuo personally boost industry sustainable development)

Editor: small Shen

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