Direct network November 20th (direct sales industry network) in November 6th, the new normal under the economic and social impact of China's direct selling industry forum held in Peking University. The forum by the Peking University China direct sales industry development research center and the World Federation of direct marketing association, the Ministry of Commerce, the State Administration of industry and commerce, the State Council Legislative Affairs Office and other government departments and representatives of many industry experts and scholars, the domestic Direct Selling Company attended. Vorwerk Chinese District CEO ran Yongfu by invited to attend the forum, and "under the background of" Internet + ', direct selling enterprises should how to change the thinking, and actively innovation "this problem share the Vorwerk product innovation idea.

Today, we have to talk about innovation as if we are going to talk about the Internet O2O, now go to Starbucks to drink a cup of coffee you do not talk about the Internet + O2O + you simply feel sorry for a cup of coffee. Now we are O2O this idea too much for this is a model, talk about innovation to consider, I think this may be a misunderstanding, a lot of people are asking such a question, in the end is the Internet + wins or direct win? Internet + is a tool for all walks of life to serve, so the future we use this tool to develop better, so today I want to talk about the so-called innovation from another perspective.

Today we the meeting itself on many of the patterns of innovation, in the above we spent a lot of effort, I will from another aspect, most of us lead a luxury product itself innovation thought. Vorwerk everyone is familiar with, this is to highlight our huge market potential. We have introduced to the domestic product, is the traditional vacuum cleaner concept thoroughly Britain, is not a simple vacuum cleaner is a family health solution. We promote the concept of home health concept. Today, we have a lot of companies to provide healthy food, we are in the big health industry, there is a link is home health. Of course, we may need to take a long time outside environment, the need for the whole society, the public to improve the joint efforts to improve. But when you go home, you can make your own home, and make your home more healthy. You in all health are considered, you spread of mattress, sat in the sofa and the traditional way to clean, there is also a lot of mites, many problems unresolved, so in the future in the long run, the vitality of the product, product innovation this is long.

We use a lot of mobile phones, are using a certain brand, the brand is constantly updated products continue to improve comfort, people change the mobile phone has changed, he does not need to change the phone, he should be home health problems. Product vitality has been involved in all, we do not have too much entangled our model, direct sales is a very good model, it exists for more than 100 years, this model itself I believe we are experts, I will not be too much analysis, direct selling itself exists for 100 years. Internet + is not afraid of this is a good thing, but the way to do a lot of interaction between people and the way to do a lot of promotion, and quickly, he is the direct marketing services. Our direct sales industry, we emerged more let people, such as the trend of the duck is not met, the product is great, we all need, I believe that relying on innovation we have lots of ideas, time is limited, I'm just saying all industry companies, should be the in product innovation to help families solve problems and make more efforts to. 3

(original title: Phu Vic Jan Jung J: "Internet + + product = product innovation)

Editor: small Shen

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