2015-11-18 16:05
Cai Shangrong: only on the road, in order to blend symbiotic
 CNDSN November 18th news (DSC vision) early 10, I was fortunate to be invited by the European direct marketing alliance to participate in the League meeting held in Brussels, Belgium, very fortunate to have a direct exchange with European countries, the president of the association, a lot of benefits. In addition, this also visited the headquarters of Vorwerk Germany, learning, communication, visit, so I personally witnessed the legendary German manufacturing".
Here together to thank for the trip to Europe labor-intensive friends, thank them for their warm hospitality and thoughtful service, lets me deeply feel the language and region were unable to stop the communication intention.
There is a production called Germany
To bring Germany, "manufacturing" the most popular. Some people say, there is a kind of manufacturing called Germany, this may be the "made in Germany" the best interpretation, the highest praise. 1876 World Expo in Philadelphia, "made in Germany" was rated "low cost and low" representative. In 1887, the British Parliament passed the new "trademark law" terms, requiring all imported goods must indicate the origin, in order to the inferior German goods and quality of the British cargo area to separate. From that moment, the Germans began to wake up: the occupation of the global market is not the product of the cheap, but the quality of the product. So the Germans firmly grasp the national unity and the second industrial revolution of strategic opportunities, reform and innovation, forge ahead, through to the traditional industries of technological transformation and the strict control of product quality, to develop steel, chemical, mechanical, electrical and other manufacturing and real economy, and promote Germany in the world before the world industrial power.
In fact, the German manufacturing to complete the magnificent transformation, with the German national culture heritage is closely related. The national character of the rigorous and rational form the core culture of "German manufacturing": the standard, the perfectionism, the precision, the principle of keeping order, the attention, the pragmatism and the credit. These cultural characteristics are deeply rooted in Sri Lanka, as is the language of the German nation, complex and precise, the grammar and vocabulary cannot appear a bit vague like, entirely different, so as to achieve the "made in Germany" the legend.
As the core of the Western European countries, Germany has a strong economic strength, but also has a relatively complete system of direct selling. Its growing sales, and the world's ranking of the world's rankings are meant to imply that Germany has a chance to develop direct business. More important is, this is a hard work and perseverance is famous for its national, German firm perseverance and hard-working spirit is key for the success of the direct.
This visit Vorwerk headquarters, dear also permit their product quality strict attitude. In Vorwerk testing equipment room, the need for the product sampling inspection, different from the ordinary company's sampling inspection, they are all the details of each component of the sample is meticulous. When the sampling inspection of the vacuum cleaner, Vorwerk staff on the handle of the vacuum cleaner on the plastic pattern of the arc, the depth of the rigorous testing, to ensure that the product has a unified foreign brand standards. Even if there is a shallow scratches products. They also do not hesitate to will the imperfect products classified as "defective" ranks. In their eyes, technology, product performance and top product composition really has a value, and they are bored to continuously improve.
Germany continued to use products to prove to the world that "made in Germany" unique, as a Vorwerk Factory Service 38 years of the old leadership said, "we are not in the sampling inspection products are qualified, the process is the production of quality." Perhaps the only German companies, can say so unashamedly and convincing.
Europe, rational direct selling Kingdom
To Vorwerk goodbye, we went to Brussels to participate in the European Union Direct Selling Association meeting. As the capital and largest city of Belgium is also the seat of the main administrative body of the European Union (the European Union's three major institutions, the European Commission and the EU Council of Ministers is located in Brussels, another important body of the European Parliament in Brussels also has a branch (all parliament in Strasbourg, France), Brussels enjoys a reputation as the "European capital".
Since seventeenth Century, the level of economic development in Europe has been the first of all continents, whether it is industrial, financial or high-tech, the European level are at the forefront.
However, compared to the American direct selling enterprises of great momentum, somewhat subdued European direct selling enterprises. Regardless of company size or influence, all cannot be mentioned in the same breath with us funded enterprises. This has a great impact on the development of direct selling industry in a certain extent, which has a great relationship with the land area of Europe.
In addition, Eastern, western, southern, northern and central Europe, due to the differences in social and political environment, so the economy is also there is a world of difference between, and therefore the cause of each region of the direct selling industry showing a different form. To Western and Eastern Europe, for example, the economy developed, higher living standards, local people are more inclined to product oriented and consumer oriented; and Eastern Europe and China's economic development is similar, the economy is in the development of the state, people need more opportunities to achieve success in the business, and therefore direct sales in this is more prosperous and thriving.
But the European financial crisis these years, the European companies on the Chinese business sense in the slow change, they slowly open their hearts, put down the alert, to find china. Therefore, for the European direct sales market, Eastern European companies can quickly penetrate the market, companies can get the results in a relatively short period of time. And Western Europe, the direct sales industry is more focused on the quality of the product and business management, direct business if the right concept and attitude, as well as the business management and product quality have higher requirements, may wish to take into account the Western European market source practice, will be able to harvest.
Overall, the direct selling market in Europe is still a rational trend. Cosmetics and household goods market share increased, female participation is high. The use of the Internet is also one of the trends, the dealer began to set up a blog, the use of social media and consumers to communicate, consumers are also through the network to browse products and services manual, online orders are also increasing the situation.
At the same time, in the promotion of the European direct marketing association, the direct marketing industry's vocational training is also increasing. The government also provides support for vocational training to provide financial and regulatory support. In addition, the gradual harmonization of EU regulations is another big trend in the European direct sales. The further development of the European direct marketing needs to rely on the international trade, which requires the national laws and regulations to maintain coordination, but also need to strengthen the supervision of the Internet market. At present, the EU in order to coordinate the national laws and regulations are preparing for the legislation, the legislation will be completed in the last few years and the implementation of the Direct Selling Company will be the trend of internationalization.
On my way home, I suddenly think of a way to think about the significance of the trip to Europe. The direct selling industry did not need such an opportunity and platform, to sing a belongs to direct human drama? Since 2010, I have been working hard, cherish every opportunity to go to different countries and regions, and feel different cultural environment and economic environment. A few years down, to benefit a lot. At the same time I also feel that the world is not big, you can go to see.
The reason to insist on going out, but also has its own purpose and hope: To explore foreign direct growth path, learning foreign business management experience, to understand the overseas market, for domestic enterprises to go out to build bridges, but also for foreign enterprises to enter China to provide a reference.
In recent years, China's direct selling market in the East, as a way to prevent the potential rise in the East, become a foreign capital enterprises competing to snatch the gold zone, there is a direct sales of Chinese market can get the world's momentum. In my opinion, as a direct sales industry service workers, there is a responsibility and obligation to let the world know China, and let China go to the world. Only on the road, to blend symbiotic. 3
(original title: Cai Shangrong: row on the road)
Editor: small Shen
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