Direct network November 16th hearing (Dealey consulting) in November 6th, 2015, Peking University, China's direct sales industry development research center and the new normal under the economic and social impact of China's direct selling industry international forum held in Beijing. Bai Jinghua, director of the State Administration for Industry and Commerce monopoly and Anti Unfair Competition Law Enforcement Bureau, delivered a speech at the meeting.

Ten years at all levels of our industrial and commercial market regulators, thoroughly implement the direct management Ordinance and regulations on Prohibition of pyramid selling, in accordance with the law of the performance of their duties, with the Ministry of Commerce, Ministry of public security and other departments in close coordination, has established norms, orderly and healthy health market as the goal, strengthen supervision, strictly regulate, and constantly improve the government supervision enterprise self-discipline, social supervision and management mechanism, and the guidance of the government, administrative guidance, education supervision supervision mechanism. Pay close attention to the new trends of the direct selling market, seize the direct selling enterprises training, conferences, events and so on key links, increase the daily supervision system, innovative regulatory philosophy, to take administrative interviews, recommended that the executive, administrative warning, after a return visit strengthen of direct selling enterprises administrative guidance, guide enterprises to improve system strict self-discipline operate in accordance with the law. To promote the establishment of a joint meeting system of direct selling enterprises in the area, the regular or irregular organization of the forum, to strengthen exchanges between government and enterprises, and guide the development of direct selling industry standard, favorable to maintain a good development of direct marketing order. On MLM maintain high-pressure strike hard, blow MLM national rectifying and standardizing the market order as a focus of the work, to carry out all kinds of special operations, concentrate superior forces, strictly crack down on acts of pyramid selling, and achieved certain results.

It should be said that the results of these ten years to get the government regulatory authorities and the experts and scholars, direct marketing practitioners and the community to work together is not open.

Current our country economy has come to critical period of development and transformation, innovation driven, to achieve high growth and levels towards the high-end the double target, it is necessary to further stimulate the enthusiasm of the people of innovation and entrepreneurship, to build a new engine for public entrepreneurship, innovation and peoples. With the advent of the Internet era +, e-commerce, micro District, online and offline marketing new concepts and new theories emerge in an endless stream, a variety of new formats, marketing patterns have emerged, employment and entrepreneurship also showed the trend of diversification, consumer choice is becoming more and more diversified. Direct sales as one of the many ways of marketing, should continue to play in stimulating the market economy, providing employment and other aspects of the positive role, also in the country to encourage and promote public entrepreneurship, peoples innovation under the new situation, direct selling enterprises also need to further change ideas, increase innovation, continue to meet the employment and consumer diversification, personalized needs, with innovative for efficiency, innovation to promote development. Direct sales enterprise innovation must be in China's laws and regulations allow the premise, any enterprise should be far from the pyramid selling this high-voltage line.

As the regulatory industry, promote the direct selling market norms, orderly and healthy development is always our work, to adapt to the new normal decentralization, strengthen supervision, and create a relaxed and equal access environment, the market environment of fair competition, rest assured that the safety of the consumption environment is always the goal of our work. 3

(original title: SAIC JINGWAH: business innovation should be far from the pyramid selling this high-voltage line)

Editor: Xiao Qin

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