Direct network November 11th (China business) 10 years ago, the direct management regulations and the prohibition of pyramid schemes, the promulgation of the pyramid schemes, the background is very necessary and timely. Two regulations implemented in 10 years, more and more public understanding of the dangers of pyramid schemes, direct sales industry has been a radical change in the chaos of the early, the scale of China's direct sales industry and social recognition has made remarkable progress.

This year is the 20 anniversary of the establishment of Amway (China). Reviewing the course of development of the past, Amway can be said to be China's direct selling industry builders and witness, we witnessed the industry competition from chaos to order, environmental policy from the turmoil to the stability of the various phases, "direct management Ordinance" and "the prohibition of marketing regulations" promulgated is clearly plays a role in the watershed. Under the two regulations and the protection of the regulations, we have developed into the current annual sales of about 20000000000 Yuan, 7000000000 yuan annual tax, with about 200000 active marketing staff, more than 8000 employees in the United States funded direct sales enterprises.

Summary of the development of the concept of Amway these years, you can use two words to sum up, and that is to stick with innovation". On the one hand, we adhere to the integrity of the business with the supervision of the key points, stick to the consumer and the marketing staff responsible attitude, adhere to the positive corporate social responsibility to fulfill their beliefs; on the other hand, we use innovative measures to adapt to the needs of the situation, with innovative thinking to deal with the new market environment.

Adhere to the laws and regulations of the operation

Two regulations on the direct sale enterprise system, product, personnel management, etc.. On the one hand, we regard the prohibition of pyramid schemes as a high voltage line; on the other hand, with the "direct management regulations", from 2005, we use set direct sales, shop sales, distribution of three ways to diversify business model, and develop a number of policies, from the bonus system to personnel promotion system, marketing personnel business information management and so on, so that Amway's business model is different from the traditional multi-level direct sales, but also out of an innovative development path.

On the product, we regard the product quality as the lifeline of the enterprise. In order to ensure the product quality is absolutely safe, we establish the "from raw materials to consumers," the whole chain management system, through the ISO quality management system 12 international authoritative certification.

In the protection of consumer rights and interests, we always adhere to the no return system. Amway also put a lot of manpower and material resources, actively cooperate with the relevant departments to crack down on fake and shoddy products, in charge of effective remediation, to prevent the influx of hundreds of millions of dollars of counterfeit Amway products into the market, clean up the market and protect the legitimate rights and interests of consumers.

In personnel management, Amway from the discipline, education, communication and the three aspects of the. We know that there is no strict discipline, it is not good for many marketing staff. Amway combined with the global marketing staff management experience to develop a more stringent code of business practices, eight levels of punishment system and so on in line with China's national conditions. Any exaggerated propaganda, violations of consumer rights violations, will be subject to different levels of punishment. Recalling Amway (China) this 20 years of development, we have introduced various types of policies, regulations, warning and other normative documents have more than 100. In particular, the recruitment stage, we have developed a more stringent requirements than the regulations, in order to prevent college students to join, we have set up a verification system. With this system, we really do "laws in the enterprise, strict law enforcement".

Discipline, but also to do a good job of education guidance. Amway (China) every year to come up with billions of dollars in personnel training and education, we set up a headquarters in Shanghai, Amway training center, set up a complete, professional training system, so that the company's education coverage to all marketing staff, so that they can be guided by the correct concept in their own business, and improve their comprehensive quality, enhance their social responsibility.

On these basis, Amway also attaches great importance to communication with all marketing staff. Amway's communication channels in addition to all kinds of traditional training conference, printing and video materials, but also with the times to develop more than 10 digital communication channels. Through these channels, Amway guide marketing staff to use the new media tools for the right and reasonable way, to pass more useful information for the society. To prevent the spread of improper promotion and reform from the bottom, rumors.

Innovative measures to adapt to the new economic normality

In the Chinese economy into the new normal, the Internet economy and experience economy has become a new trend of business development background, including direct sales, including all kinds of economic models are inevitably challenged, in particular, cross-border electricity suppliers and online rumors to focus on the traditional direct sales of traditional direct sales brought to the impact can not be ignored. But we should also see the opportunities for the Internet economy. First of all, to provide enterprises with efficient and convenient communication channels, help to expand consumer groups and the establishment of the brand; second, to provide enterprises with young people access and links to the platform and opportunity; finally, the use of big data analysis and integration of online and offline can help companies improve operational efficiency.

Based on this understanding and confidence, Amway began a series of innovative attempts to combine the traditional direct sales and new economy, we actively respond to the government's call, and vigorously promote Amway's Internet + strategy, to build an integrated online and offline O2O operating support system. Online, Amway to promote e-commerce, online shopping, in September, has just launched the "mobile studio" for Amway dealers, the use of the latest network technology to provide consumers with efficient and convenient sales and service. Online, Amway based on the store to upgrade and transform, launched the experience of the museum, experience stores and other multi-dimensional entity experience facilities, so that consumers can have a more in-depth experience of the product, you can participate in a variety of social activities. Through the integration of online and offline interaction, to further consolidate the advantages of direct sales, enhance the ability of practitioners, and strengthen the public for the industry's goodwill and trust.

Although we can foresee the process of innovation will encounter twists and turns, but thanks to our grasp of direct sales, China's economy continued to be good, we believe that direct sales will plug the Internet's wings, to reach a new level of development. 3

(original title: innovative measures to adapt to the new economic norm)

Editor: small Shen