2015-11-25 15:00
Jiang Huilin: the secret of development is innovation.
 [direct reporting network on November 24 hearing] (China Business News) for more than 30 years before, when founder of Nu Skin as a new group of Luo Baili looked around found few companies dare to put all ingredients are marked on the outer packing, and many consumers in the use of the actual skin harmful when protecting skin to taste, he realized that this situation must be changed. So he and his partner to create a company to create a research and development containing 100% of the beneficial ingredients of the skin of the company. From the beginning of the birth of the first pot of products, SKIN NU such as the new innovation will not stop. From the ageLOC gene technology platform to the global Spa machine and then to the 2014 TR90 ageLOC, a global health management program.
Four years ago, the market has little to let people satisfied with the private custom skin care products, so the SKIN NU history or perhaps the world's most great product of the skin care products - Me ageLOC. Can be personalized based on individual skin care products for the exclusive custom skin care products.
In 24 years of SKIN NU, such as the new Greater China region vice president Jiang Huilin believes that SKIN NU is a new gene. November 3rd in Shanghai, SKIN NU such as the new innovative trend forum, Jiang Huilin and I share the SKIN NU as new innovative ideas.
Q: innovation is a topic of concern for all enterprises. Especially in the traditional enterprise is to mention the Internet +, with the Internet thinking for self transformation. Direct marketing industry is currently and the "Internet + +" the degree of how? "Internet +" can bring to the direct selling industry which innovation?
Jiang Huilin: SKIN NU as a new network to carry out early. When I just joined SKIN NU as new, you can see the global market data through a unified system. It was unthinkable at the time of the other companies.
So the company's investment in IT is one of our competitive strengths. SKIN NU such as ten years ago has been set up a division, is a micro business concept. But we did too early so we did not succeed. But it can be seen that SKIN NU's innovative thinking is ahead of the times. Now, we are in the Greater China region about 80% of the orders are in the network above. Through micro channel, we have our own education platform, we also have their own micro channel public accounts and service number, you can continue to have a lot of interaction with consumers, our dealers can go through the phone to check their operating state. SKIN NU in the technology level has been very complete.
The concept of the Internet in mainland China is focused on mobile phones, which is a very big feature. Our product's recommendation, the use of sharing, and the sales staff to follow up and so on everything is now happening on the phone. NU SKIN is the mobile Internet to let us be a tiger with wings added.
Q: as new from the founder of the period to promote innovation, in the business of what innovative ideas?
Jiang Huilin: SKIN NU is a kind of when the new birth is a kind of origin has decided the company's gene. The company was founded in the first reason is the founder of the sister is a very love beautiful girl, but in the market can not find a she felt very suitable for skin care products. Early maintenance of the product is not breathable, but most people do not have the concept of moisture in that time, only the concept of moisture, the source is actually the source of mineral oil. But mineral oil is harmful to the human body, will plug the pores, will lead to other large and small skin problems.
So the Good None Allof, of the Bad, a company that was originally a company, was a good quality, pure and flawless. To make sure that we do not have any harmful ingredients in our products. This was a very innovative breakthrough at the time, so we said that SKIN NU was born with the innovative gene.
Q: such as the innovation forum, such as the 2015, the slogan "live, just to change the world". What do you understand about Jobs?
Jiang Huilin: I think this is a great word. It's Jobs Te. I personally has been pursuing this concept, I believe we do these things live different, we have to believe in yourself, I often give yourself a challenge, and ask I can also do more? Also can have better play it? Is our potential here? We want this to be a help to other people's lives.
Q: This is a few years as new in the introduction of some of the more sophisticated products, such as from ageLOCSpa, to TR90, to ageLOCMe. As new products in the use of technology to promote the sale of the market, your product strategy is what kind of?
Jiang Huilin: in fact, we launch a new product is the most important is to let our sales partners through the product to see SKIN NU such as the new business opportunities. Products can bring more loyal customers, and the expansion of our sales team is also complementary. Our company launched new products and other companies are not the same, other companies push a lot of new products, we are two years to launch a flagship product, this is to have a subversive, is a big difference.
We are now almost all of our ageLOC series products. AgeLOC is a gene technology, is through the composition of this product, accurate deployment, so that your body to achieve the best state. AgeLOC technology applications in health care products, skin care products itself is an innovation and breakthrough. So our overall idea is always in scientific and technological innovation, service innovation in the front.
Q: as new in strengthening the construction of the Internet, but we see your online investment is also increasing, such as the opening of the domestic super experience in Shanghai this year. What is the new marketing strategy like now?
Jiang Huilin: we take the online and offline integration strategy, that is, the O2O model, we sell products that need to be used, so we have a real store. Once consumers understand the product can be through the network to the next order or through our sales partners to the next order, are complementary, which is the current trend of experience economy. 3
(original title: Jiang Huilin: the secret lies in the development of innovative gene)
Editor: Xiao Qin
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