[straight news network Beijing on July 15 hearing] (China Economic Net) 7 April 14, music, as the sport with the Amway Nutrilite in Beijing announced jointly opened the music as the Olympic Channel. The Rio Olympics will period, depending on the sport and the Chinese Olympic Committee sponsors Amway Nutrilite joined forces, relying on high-quality music sports content and creative team and four screen resources, through the front and back of the good interaction, first-hand information to provide fresh and hot in front of at the same time, introduced a good look can play, unique characteristics of sports entertainment, with the audience is Xiang Internet era National Olympic event.

The Olympic Games as the sports music will be the first time sent a live team, through the PC terminal, Pad terminal, mobile terminal, music as super TV, music as a super mobile phone and other media platforms, to achieve a 24 hour rolling live. Music as Ma Guoli, vice chairman of sports, music, as the sports chief content officer Jianhong, Amway Nutrilite Greater China market vice president Yu, Amway China Nutrition and household products brand director Tong Jingjing, Amway Nutrilite China director of media affairs Zu Hua Wang, and Sydney Olympic Games will women 20 km race walking champion Wang Liping, Athens Olympic Games women's volleyball champions song Nina and the London Games will gymnastics women's balance beam champion Deng Linlin, attended the press conference that day.

Music sports chief content officer Jianhong introduction, Amway Nutrilite. Music sports Rio Olympic Channel will on July 28, in the music, as the sport formally launched. When the Olympic Channel will integrate music as a powerful sports stars Resources launched good-looking can play sports entertainment to create through the Olympic year of suction eye hot. Li Xiang headlining presided over the "champion" face to face "an exclusive interview with the first time Olympic champion, the joy of players nervous preparing for and won a gold medal after share; Gao Xiaosong, Jianhong, Huang Jianxiang Oprah gathered in the shamisen Liaozhai", build Chinese of the world's most popular humor Olympic talk show; music as a sports will be very creative mobile broadcast of the car to the Rio, through innovative live form for the audience to bring very sense of Olympic coverage. Also will be on the line of the chess brother said, "the Astrological divination", "soft sister" tease "Olympic Games", "listen to" map "said," and many other file both professional and entertainment of the Olympic program.

As the Chinese track and field team, the Chinese badminton team, exclusive new media partner of Chinese bicycle, fencing, modern pentathlon, iron man three and equestrian seven national team or association, Amway Nutrilite. Music as Olympic sports channel will be in the first time coverage exclusive information of the seven branch of the national team. In addition, music as sports will also be combined with the domestic and foreign media, the famous international sports clubs, sharing the Olympic scarce resources.

At present, music, as the sport has entered a pre Olympic reports, Zou Shiming, Zhang and other eight former Olympic champion has been a guest "champion" face to face ", during the Olympic Games the champions face to face" will be fought in Rio, in the Olympic site for the user to bring an exclusive interview with newly crowned Olympic champion. In addition, cover bolt, Phelps, Novak Djokovic, Lee Chong Wei, Daley etc. international big name athletes and diving, gymnastics, weightlifting, badminton, taekwondo, basketball and other support for the Chinese national team SYPC program "Olympic Hello, appointment, is also the music sports hit, for users to bring first-hand the Olympic athletes preparing for the live.

In addition to the information reported, depending on the sport at the Olympic Games in Rio will achieve full scene coverage, users not only online can quiz games, online shopping, etc. the whole scene experience, can also online lepar experience shop Olympic spectator activity and cheer for the Chinese Olympic athletes.

Amway Nutrilite will serve as the Rio Olympic Channel total title sponsor, and music as sports together to create the Olympic feast. Music sports vice chairman Ma Guoli said: "we are very pleased to be able to and Amway Nutrilite in-depth cooperation, we for the Olympic Games have long-term vision, not just in Olympic marketing, but can really for the Olympic Games will make their contribution to development. Specific to the Olympic Games, both of us will create a joint an Internet era is full, full screen, full scene, the ecological Olympic Channel, on the basis of the traditional model of information reported, adding more interesting new ways of Internet, let more young users because these reports and falls in love with the Olympics, enjoy the Olympics. "