Direct reporting network in Beijing in July 14th (the first financial daily) as the world's largest Direct Selling Company, Amway's every move has been the industry's attention. Recently, Amway Corporation in the United States, chief operating officer Michael Kaiser and Amway Greater China President Yan Zhirong led the executive team in Guangdong Shantou of market investigation and research, its purpose is "reflects the importance of market depth".

Last August, Amway Chinese announced for the future of the "2025 strategy", the strategy that the next ten years, Amway will China by the traditional line under the Direct Selling Company, the transformation into a "Internet plus direct" company. To match, the Amway Corp launched the "Internet plus", experience, young three strategic.

"Direct marketing business model by the impact of the economic cycle is relatively small. In the economic boom, people are more willing to buy direct selling enterprise quality products; when the economic downturn, the direct marketing of the business opportunities offered by people's favor." Macaze said to the media.

As early as 5 years ago, Amway began to implement the digital strategy in the global. At present, the proportion of Amway China's online shopping sales amount has accounted for 40% of total sales. Amway believes that the potential of online shopping more than this, in March this year, Amway released the "Internet plus" strategy in China, announced to build Amway's network, Amway digital port APP, Amway cloud services such as micro signal.

The rise of the Internet and social media spawned a micro business, such as pan direct business model, which caused a certain degree of direct impact. In this regard, Keyser told reporters that the rise of the Internet and social media for all industries will have an impact, Amway China has created a complete system of online and offline.

Amway China to provide data show that after the mobile studio in the face of Amway primary dealers open, within one month on 2 00000 dealers have settled shop, a conservative estimate directly covering the terminal consumers and potential consumers billions of people. The next five years, Amway plans to sell the share of online shopping from the current 40% to more than 60%.

"Internet plus" will subvert the traditional direct sales model? Yan Zhirong said that Amway is a Direct Selling Company first. No matter how technology changes, direct sales model will not change. The direct model is a ship, "Internet plus" is the ship with motor. It's no use having a motor without this hull.

In addition to the "Internet plus", and younger is Amway's core strategy for the future experience.

"Who holds the young people, who will hold the future." Yan Zhirong said that Amway has been thinking about how to attract young people to join. After 90 after 70, after 80 different, this generation is to follow the growth of the phone, the growth process, the way of communication is very different." Therefore, Amway from the Internet tools, platform to brand communication, products, are changing, to attract more young people to join.

Marketing way, for example, Amway from before put in traditional print advertising, to the present tendency in a more natural way of advertising, such as in micro blog issued a set of Ningze Tao motion pictures, background in the implantation of Amway products, which is more suitable for the mode of transmission of the young people.

In Guangdong Shantou, a total area of over 1600 square meters of the Amway Museum has chosen the address will be opened. Amway Shantou museum is a Amway Corp in 2016 in the country to build one of the 12 experience.

Macaze said that China is the world's largest market for Amway, because there are two trends obviously, is China's middle class made a growth, people are more willing to increase the consumption of products, China's middle class need high-quality products; the second is the people in the business interest is very high. Amway last year and Munich University of technology jointly issued the "global business report, the entrepreneurial intention of the Chinese public leader in Asia, 91% of Chinese people to venture to positive attitude, more 85% of people have strong entrepreneurial intention.

"Despite the global economic slowdown, direct selling market still has a great potential. If a Direct Selling Company on the one hand can provide high-quality products, can provide Internet tools, on the other hand can provide a very competitive salary plan, it will have a lot of opportunities." Macaze told reporters.

Direct selling industry is currently in a steady growth phase. As of January 20th this year, a total of 71 companies officially received direct sales licenses, of which 67 have been carried out direct sales business in 2015 to create a total of 1929.2 yuan in performance, an increase of 1621 compared to 2014 of 19% yuan.

Has for many years ranked China direct selling industry market leader Amway first appeared in 2014, 2015, the results of the landslide. The 2015 China direct selling enterprises performance report "pointed out that in 2015 China's direct selling market, ranking top ten enterprises are: unlimited, Amway, perfect, the right to health, midvein, Mary Kay, Tiens, new era, Herbalife, and G ti.

Amway had previously made a statement on the decline in performance, said the past two years, Amway has experienced rapid development in the long term, the performance of a certain degree of adjustment, but this is the normal development of the business cycle performance". The industry believes that Amway's decline in the past two years is a normal adjustment, which requires a large amount of capital investment in the digital and experience museum building, Amway has no advantage in the development of China's basic face.

Read news hot spots, showing sensitive events, more exclusive analysis, as in the "things" WeChat, scan two-dimensional code free reading.