[direct reporting network Beijing June 14th news] (China Network)Recently, China Avon in Shanghai Film Museum held 2016 dealer meeting, to "micro era new power" as the theme, with the presence of more than 300 distributors share to franchise stores image upgrading and experience marketing plans for the reform of the spindle.

AVON entered China in 1990, through the high cost of products, become the eyes of Chinese women in the eyes of the most beautiful skin care experts, and will be beautiful and confident to bring Chinese consumers. In the past period of time, AVON from the first one to a sales model to the next line store forward, through interactive experiential marketing and consumer, to contribute to the performance of AVON's retail. With the change of the times, more and more consumers will look from the product itself gradually expanded to the attention of the brand. As has 130 years of brand heritage AVON, will also be upgraded by the new store image, to provide consumers with more intimate service, a more comfortable shopping environment and a full range of experience.

Hundred years AVON to launch a comprehensive brand image upgrade program

AVON store image upgrade to provide consumers with a full range of experience

It is reported that the new Avon franchise stores image will hit romantic greenhouse "design philosophy, natural, fresh pastoral style and warm wood shelves and other structures, and Avon's new and old customers to meet. Store will be divided into personal care, daily skin care, make-up and other different areas, it is worth mentioning that, designed for customers to experience the exclusive product experience zone will be the first landing AVON shop. Consumers in the area to enjoy the experience of AVON quality products at the same time, more able to understand the characteristics of the patented innovative products, skin testing, and beauty skills, easy access to all kinds of beauty information. AVON is also designed to pass this change to truly practice for hundreds of years to convey the beauty of consumers, to give strength to the brand's mission, in interaction with consumers, the brand image rooted in their hearts.

This year, the 130 anniversary of AVON, a century of brand heritage for AVON in China accumulated a lot of love, the formation of a good product reputation. Based on this accumulation, general manager of AVON China and Taiwan District, said Zhang Xuming, the existing store service and image upgrade, but also shows that AVON's determination to restructure the market. "By the people of the store style, so that consumers can really enjoy the experience of consumption. Touch more consumers with authentic word of mouth, to attract them to enter the shop and in the process of recognition of the brand concept of AVON is one of our important goals." Zhang Xuming said. At the same time, in view of the existing line store, Avon will the preferably 50 stores in situ upgrading, in order to enhance the brand image and store. In addition, the country's 20 stores preferred to implement the location of the central region's flagship store plans to build local AVON brand benchmark. The participating dealers also said that stores upgrade program will also in a certain extent let consumers found more in line with their expectations of the Avon store, more rapid access to quality products, which will greatly enhance the consumers into the store consumption risk, it is worth looking forward to.

For 130 years, AVON has always been to give women the beauty and confidence for the mission, the pursuit of practical product concept and the most real product reputation. The upgrading of existing stores will also continue Avon long since cultivated brand influence, continue to spread the power of beauty, in the face of new and more diverse feedback and close to the consumer and provide a steady stream of high price products to the market.

AVON (China) Co., Ltd.

Avon AVON was founded in 1886 in New York, the United States in 130 years, has always been in service to women, to give them the power of beauty, innovation and independence. Avon AVON to more than 100 countries and regions in the world to provide quality products and services, the annual sales income of nearly $9 billion. 1990 Avon AVON into China, which was built and put into operation in 1998, is located in Guangzhou's production base is Avon AVON is currently in Asia's largest and most modern cosmetics production base in asia. 2011, Avon AVON Shanghai R & D center officially settled in China, it is an important part of the Avon AVON global R & D system.

In China, Avon for Chinese women to provide including skin care, color cosmetics, personal care, cosmetics and other hundreds of high quality products, business covers domestic 22 Province, five autonomous regions and four municipalities directly under the central government.

Avon always adhere to the "intentions of women of achievement of" commitment to the brand, in China and actively carry out anti breast cancer, anti domestic violence and disaster relief of the charity, fully to perform the social responsibility as a good corporate citizen should.

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