[straight news network Beijing May 24 hearing (the first direct selling network) on May 16, according to sources, such as fan Jiahui, President of Greater China region has left, its work by one of his deputies to temporarily replace, such as China management will face adjustments.

Earlier, such as the new earnings report, the first quarter of 2016 revenue decreased by 13%. In addition, early 4, such as the new is also suspected of importing from Hongkong through direct sales of medical equipment has not been approved in Taiwan, was indicted.

From this series of events, we can pry out new is now in an eventful year. And Fan Jiahui's departure, no doubt, even worse. What is the reason for such a situation such as new now?

Originated, passing of the "Fan Jiahui era"

Fan Jiahui, as one of the founding employees of the United States as a new group in the Asian market, since 1991, has been appointed to develop and manage 12 Asian markets, in 2007 took over as president of the new greater china. As president of Greater China, he is directly responsible for the marketing business in mainland China, Taiwan, Hongkong and Macao.

Fan Jiahui took over as the new, in the Chinese mainland market can be described as a downturn. Although in 2006 won the national Ministry of Commerce of the first direct selling license in China, but as new market performance and no soared; on the contrary, since 2005, appeared the phenomenon of the decline in the growth rate, the first quarter of 2007 even dropped compared to the same period six percentage points.

After China, white, the first thing he does is straighten salesman upset pricing system of low price dumping, his management team with a very clever tactics to be extending to the people heart -- a carrot and stick approach: they of the sales staff were as long as a year of communication, so that they learn to do so to companies and individuals caused by adverse effects, but also used "can be traced back to" technology to regulate product source of the outflow.

In the difficult exploration process, fan Jiahui took out many quite bold initiatives: by adjusting the sales system and update the product manual to establish a specification for a common cause; re established to "anti aging, youth" to sell the product positioning, and to develop the product strategy of "extreme and attention", this also is people found the such as why two years before the launch of a new product.

April 2013, such as new to spend $million to build the new headquarters of the great Chinese Innovation Park cap. That is new in the tenth year of the Chinese mainland, the most brilliant peak.

People's Daily has three batch of new, it is difficult to restore the performance decline

However in January 2014, "people's Daily" three reports like a whirlwind, such as involved in a storm turbulence and consequent reactions also press as new reaction is less than, and all adverse reactions, the final settled are attributed to successive years of decline in performance, such as

With the escalation of the incident again and again, new finally realized that the situation was serious, understand this is not a simple negative reports, but as a party newspaper "people's Daily" to own a special planning. A month later, the State Administration for Industry and Commerce issued a survey of the results of the investigation of the new event and the results, the Shanghai and Beijing industry and Commerce Bureau, respectively, as new made a total of up to $1. At the same time, such as the 2014 February price in January first pass before the events of high fall to nearly half.

For daily consumer enterprises, such as the new income to rely more on the is customer purchase frequency, but the data show that as the new group and the activity of the major regional purchasing power on the decline, which in the Greater China region fell 43.3%, head of sales, an increase of 2500 people; North Asia regional sales activity fell 6.4%, head of sales also declined slightly. Continued decline in new results for two years.

Earnings less than expected, Taiwan suffered prosecution

To 2016 on February 11, such as the new released in 2015 in the fourth quarter performance report, performance report far below market expectations, Greater China and North Asia consumer activity appeared obvious decline. April 28th, such as the new and announced the first quarter of 2016 earnings, revenue fell 13% to $. Specifically, such as the new Americas region fell by 18%, the Greater China region fell by 15%.

At the same time, in April also came news such as the new group, President of the Taiwan region Jiang Huilin and flag the manager, business, because without the authority in charge of the Ministry of health, welfare license, allegedly by distributors from Hong Kong to enter is not approved medical equipment in Taiwan was indicted, of Nu Skin Taiwan President Jiang Huilin not pleaded guilty, and New Taipei checked that Jiang et al claim is not desirable, on December 17, 2015 in violation of the pharmaceutical administration law and other charges, the Jiang Huilin, 31 people prosecution. Then new headquarters subsequently issued a statement, to respond to the matter said, of Nu Skin such as a new and Pharmanex Huamao products in global 54 market sales, each market has different regulations may restrict the product in local sales, the company in 2011 to ageLOC spa is introduced in the sales of Taiwan's unauthorized, so in the local there has been no sales. In the trial, such as the new president of Taiwan Jiang Huilin also denied crime, and said body spa machines that are not listed in Taiwan, selling ageLOC spa for the distributor, only to let everyone see company actual strength of research and development, and do not know ageLOC spa is a medical device, said that body spa machine with face spa machine is something different (non medical devices).

Sum up

A wave of not even wave again, such as a series of new in recent years suffered heavy losses. It is not difficult to imagine that Fan Jiahui, chief executive of Greater China shoulder the responsibility of the great. Fan Jiahui has long been interested in leaving