[straight news network Beijing, February 23 news] (Nanfang Dushi Bao Ma Jianzhong) a from direct marketing in the world (China) research center report recently detonated the seating of the direct selling industry competition. According to the report, in 2015 as a whole, the direct selling industry annual growth rate reached 19%, but the industry continues to improve at the same time, direct marketing giant seating is a rare appearance change. Over the years the rising champion Amway was due to revenue fell 19.86%, fell to second, is the first time to catch up with the unlimited success.

Relevant person in charge of the Amway yesterday to accept SMW reporters said, Amway after long-term rapid development experience, the results of a certain magnitude consolidation adjustment is the periodic expression of the normal development of the enterprise.

According to the world direct selling (China) research center report, as of January 20, 2016, I between the Kuomintang and the Communist Party of China has 71 companies was formally approved by the direct selling license, of which 67 enterprises have to carry out direct selling business, they in 2 0 1 5 years to create the performance of total 1929.2 billion yuan, than 2014 1621 0.15 billion yuan net performance 308.05 billion yuan, the growth rate reached 19%.

But it is worth noting that the domestic direct selling industry champion has appeared for the first time to change. Report shows that championship withingrasp Amway for many years, due to the drop of 19%, to 230 billion yuan of revenue fell to second in the industry, industry first is unlimited to take the results of 260 million yuan. Perfect with 22 billion 500 million yuan performance continue to row third.

Amway also in the south are reporters yesterday sent "on the 2015 annual Amway performance hearsay statement". The "statement" stressed by the data sources are not unified, and most of them are not from official channels of direct selling enterprises, forecast the results of the media differ significantly. Moreover, even if the enterprise officially announced operating results, also because of the billing cycle, the method of calculation and statistics of the different and difficult to directly compare. Therefore, the media does not make these data based on various rankings, analysis and comments are lack of credibility.

However, SMW reporter also noticed, the statement also said, in recent years, Amway after long-term rapid development experience, performance to a certain extent consolidation adjustment, but this is the periodic expression of the normal development of the enterprise.

In fact, not only is Amway's performance in the overall adjustment, direct growth of 19% year-on-year in 2014 in fact, also slowed down. The same is from the world direct selling (Chinese) research center report in 2014 the whole industry is still more than 26% higher than in 2013.

Who asked not to be named the direct selling industry experts, this causes, in addition to macroeconomic trends and mobile Internet economy mode of traditional direct advocacy of "human and human" line of business impact outside is "Pan direct mode of traditional direct selling market diversion. It is reported that the so-called "Pan direct" refers to the direct reference mechanism, such as incentive mechanism, corporate culture, business model, marketing model and design a new mobile social economic trend based on the. In view of this, this model is showing a new round of upward trend of development, at present, including Amway, more direct sales giant has borrow in period of new strategy adjustment actively embrace the new technology and new economy, the new generation, in order to accelerate the transformation. 3

(original title: lost sales champion Amway sound for the first time on performance)

Editor: dust wind

Interpretation of hot news, sensitive events, more exclusive analysis, as in "straight thing" micro channel, two-dimensional code scanning free reading.