[news] January 12th reporting network in Beijing (Costa)Recently, the Ministry of Commerce, the central network information office, development and Reform Commission three departments jointly issued the "electronic commerce" 13th Five-Year "development plan", the "planning" established "e-commerce transactions in 2020 40 trillion yuan, 10 trillion yuan, total online retail practitioners 50 million" three major development indicators.

It is worth mentioning that the "planning" in the promotion of "promoting e-commerce platform innovation development", in particular: "actively cultivate a new generation of electronic commerce platform of social e-commerce, mobile e-commerce and new technology driven based on the establishment of new platform ecosystem. Encourage e-commerce platform to focus on the development of the connotation of the upstream and downstream industry chain to promote rich varieties, improve quality, cultivate brand, enhance the level of competition." Social business for the first time in the planning is listed as "an important part to accelerate e-commerce and quality upgrading" was highlighted.

According to the Chinese department store business association data show that in 2015 the 80 largest department store sales grew by only 9.3%, total profit fell by 12.05%, sales profit margin decreased by 19.53%. National Bureau of statistics data show that in the first three quarters of 2016, China's online retail sales of $3 trillion and 465 billion 100 million, the growth rate of only 26.1%. From 49.7% in 2014 to 33.3% in 2015, three years, the traditional business growth continued to decline, the industry is more and more tired.

According to industry experts assert that the economy and traditional electricity supplier business economy began to decline, the social flow of wealth has decided the era of capacity. Mature foreign markets have successfully verified the social electricity supplier is a new trend in the Internet economy, the traditional domestic electricity providers have joined and grafted the social element. Mobile social electricity supplier on the rise of a new business model, which marks the strong rise of the mobile Internet era.