[CNDSN10 April 21 hearing] (cosmetic Finance Online) recently, Korea amore Pacific Group's skin care brand Innisfree Innisfree carrying members of SNSD Yoona shooting fresh Promo in the micro channel circle of friends there, and most of the "circle" of the cosmetics brand, Innisfree chose used as a new way of publicity, promote the listing new pomegranate cream ". This is following the Laneige, the two "circle" of the South Group's first brand.

Point into the promotion details, you can see Yoona new pomegranate light essence dew shoot fresh propaganda blockbuster, and "the whole planet squeeze Jeju pomegranate", "shine bright clear light of pomegranate skin" promotion for new words. It is understood, this new Innisfree is listed in August, aimed at young consumers brand positioning combined with current fire "anti-aging" concept, the formation of "improving the light aging" product positioning.

Since the year 2015) at the beginning of the micro channel open advertising circle of friends, this form of HTML5 ads attracted more than ten cosmetics and cosmetic brand, fine fine number, including domestic Liby, natural hall, international beauty giant L'Oreal, Estee Lauder, amore Pacific, cosmetics giant Procter & Gamble, Unilever and other's part of the brand have issued a "circle of investment promotion, Dior, Givenchy and other luxury brands is also very in favor of the push to send.

But on the current situation seems, the cosmetics brand circle vote advertising does not get together appear.

Some analysts believe that this is the number of Tencent micro channel control advertising and brand is still a way to see the results of the joint effect of this way. From the micro channel point of view, although the 5000000 start of the advertising fee has a high economic efficiency, but due to the loss caused by advertising users also make it in the choice and control the number of brands, brand positioning carefully.

On the other hand, 5000000 or even higher, the cost of the promotion, the conversion rate of fuzzy can not be calculated, but also let many brands in this new form of advertising in front of hesitation.

But pay attention to online marketing amore Pacific Group apparently does not have the above concerns, its high-end young fashion beauty makeup brand Lange early in August has pushed send advertising circle of friends.

Statistics show that by the single brand store in China the rise of wind and orientation after 90 young groups of "small and pure and fresh" brand Innisfree in China has opened more than 100 stores, 2015 sales in the Chinese market is expected to 10 billion yuan.

According to the latest news about the news, Innisfree, the world's largest flagship store will be in November in Shanghai Hongyi Plaza grand opening. It is understood, similar in Jeju Island and Seoul's flagship store function, Innisfree flagship store to provide multiple experience of vision, touch, hearing, taste, consumers can not only in the flagship store to purchase the most complete of Innisfree series products, but also in the shop to enjoy the coffee and dessert, skin care products DIY small fresh consumption. 3

(original title: amore Innisfree "circle" brand and the world's largest flagship store opened in Shanghai next month)

Editor: small Shen

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