Amway Chongqing experience.

Into China just 20 years of global direct selling industry giant Amway, recently released its global Next2025 Amway strategy, force mobile social electricity suppliers, aimed at aspiring entrepreneurs to provide the best business platform". September 22nd, Amway Greater China President Yan Zhirong in Chongqing to participate in the media meet when it comes to this new strategy, in the next 10 years to achieve the number of successful entrepreneurs on the Amway platform. "To this end, Amway will be based on traditional direct sales, the use of 'Internet +' thinking, the full implementation of digital, experience and young three strategy, actively looking for direct and Internet bite gear, for marketing staff to create a platform for O2O Volkswagen, and provide a one-stop business support services."

"Building a mobile social business closed loop"

In the early 90's, the direct selling industry began to enter the Chinese market, but until 2005, the State Council, "direct management regulations" and "Prohibition of pyramid schemes" announced the implementation of China's direct sales industry has officially opened, into the rapid, standardized development stage. Amway is currently the world's largest direct selling companies, China is Amway's largest market in the world. At present, Amway China has nearly 8000 employees, nearly 300000 of marketing personnel, there are more than 280 stores. Yan Zhirong believes that Amway China's marketing staff in the past twenty years has achieved amazing results, Amway will continue to increase investment in China, in the company's new strategy, Amway's history has just begun.

According to the introduction, Amway created by the masses of the business platform, including the four support system. The first is the product support system. Relying on Amway's research and development base in the global and China layout, closely integrated with the market demand to continuously enrich the product structure, to consolidate the quality of products to help entrepreneurs quickly develop customers, retain customers. "More specifically, Amway is standing at the point of view of the diversification of the layout of the product line for different ages, different needs to provide the" way of life solutions."

Second, O2O mobile social networking business system. At present, the country to encourage "public entrepreneurship, innovation" launched a series of policies and measures, entrepreneurial passion is unprecedented. American company Amway has just completed 2015 Amway global business report, visited 44 countries in the world, more than 40000 respondents, survey results show that 3/4 of the world has great enthusiasm for entrepreneurship, Amway China's research data more exciting, 90% of respondents held a positive attitude, while 60% of people think in the coming year to start their own business.

"Many of the ideas in the Next2025 Amway strategy are from the Chinese market. Times are changing, and the way people communicate with others is' younger '. The Internet is the most significant." Yan Zhirong believes that Amway has a natural Internet gene, as early as the Internet appears, Amway will rely on its direct sales model, the establishment of a huge number of people networking system. A few days ago, Amway officially announced the launch of marketing personnel mobile studio - similar to the one for each marketing staff to run a micro shop". Rely on to Amway independent research and development of the cloud background of large data, the micro shop can be perfectly integrated into the micro channel, micro blog and other mainstream social networking platform, together with the "Amway cloud services" micro channel service number, Amway Digital Hong app and other channels, and with its line of mature products distribution system, build mobile e-commerce social closed loop.

Chongqing experience Museum upgrade debut, the line on the line to achieve integration of complementary

"Marketing staff only need to link the information of some products with the relevant experience of the state of the line to share any of these platforms, you can easily associate with their friends, or develop into their own as entrepreneurs." Yan Zhirong said, thanks to the different social circles of different entrepreneurs to demand, online marketing is very efficient, targeted, and marketing staff 'personality'. This way is an effective way to achieve 'all ages marketing'."

In other words, the customer can according to their own preferences, through the mobile terminal to achieve online purchase, processing members to join, marketing staff can be achieved through these channels of mobile product sales, customer service, business processing. With the traditional direct marketing as the foundation, the formation of a blend of complementary online and offline, so that a substantial increase in marketing efficiency.

Talking about "offline experience", "customer experience will show the system Amway". Amway is to upgrade all the store to the next line of experience facilities, while developing a platform based on the line of people's segmentation and lifestyle, to support marketing staff through the development of fitness, beauty, parents, food, health salon and other activities, to develop customers, to provide customers with quality life solutions, and constantly improve their experience. August, is located in, Chongqing, a bridge of the first bridge, the provincial capital city level standard best dressed, while in Wanzhou and Fuling, the two traditional stores also realized the experience shop upgrade.

Fourth, learning growth system. This is the characteristic of direct selling. Amway will through the online and offline training system, for entrepreneurs to provide corporate culture, product knowledge, service skill, sales skill, customer management, Shang De Dow etc. advanced training, encourage senior marketing personnel through hands-on mentoring to help couples successfully. 3

(original title: Amway force "Internet + direct" for the entrepreneurs to build O2O platform)

Editor: Wan Wan

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