[CNDSN9 2] (first financial daily) in the face of macroeconomic downturn, the international cosmetics giants are being used in different ways to deal with changes in the consumer goods market. Procter & Gamble (PG.NYSE) is through the thin cut of nearly 100 brands to focus on core business to improve performance; Coty (COTY.NYSE) through the acquisition of P & G's a lot of beauty brands, consolidate their perfume boss position, while expanding the size and position of the field of their beauty. He Lihua UN.NYSE in the near future through a series of skin care products acquired and enhanced in areas with high profit, Japan's largest cosmetics company Shiseido is a new CEO fish Valley Masahiko lead to reform and revival.

And in the Chinese market, the world's largest cosmetics giant L'OREAL recently although no major mergers and acquisitions action, but in a positive internal adjustment and transformation. "First Financial Daily" reporter was informed that L'OREAL China Volkswagen cosmetics department (CPD) has been the organization of the Department of sales team to restructure and adjust: Paris L'OREAL and Maybelline's two sales team merged, changed to department stores, modern channels, cosmetic shops three distribution channels for the three major sales team.

L'OREAL recently released from the past 20 years, the strongest semi annual report, the above adjustment has achieved good results. L'OREAL group's latest release of the 2015 semi annual report, in fact, the total sales of 12820000000 euros, combined with an increase of 3.8%, operating profit of 2320000000 euros, combined with an increase of 14.5%; net income per share growth of 18.9%, up to 3.47 euros. At the same time, the group is expected to continue to accelerate growth in the second half.

Talked about reasons for the structure adjustment, L'Oreal (China) the mass cosmetics department general manager, platinum Han RinderknechStephane said, China and Chinese consumers every day are changing, five years came to China he witnessed these changes: "when I first came to China, micro channel far from universal; and our products nor more deeply penetrate into the first and second tier cities outside the place, and now many have taken place in the 360 degree change, such as 90 consumers the vigorous rise and development, even after 00; new consumers are distributed in various parts of China; business development at an alarming rate, large scale."

"So L'OREAL will adjust to these changes." "On the one hand, we hope to better access to customers and customers, no matter where they are; on the other hand, we hope to further improve the service, so that we can be faster, better, more efficient, more quality service to consumer groups." 3

(original title: consumer downturn L'OREAL and other international cosmetics giants collective big adjustment)

Editor: small Shen

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