[CNDSN8 April 25 hearing] (CBO) cosmetics Forbes the world's most Gen Xinli chemical enterprises, Unilever, two in Asian branch table hand in hand to list, Indonesian branch squeezed into the top 10, ranking sixth in the world, Hindustan branch company ranked No. 41. From Asia and South Korea amore Pacific group. Europe and the United States is a favorable clean, Colgate and Estee Lauder.

Reporter contrast before the list found amore Pacific Group is the first to enter the list, this home from South Korea's business innovation research of air powder makeup habits around the world, which in the past year sales rose 28.44%. Other listed companies in the 2013, 2014 list have a face, but compared to the top 2014 average annual retreat, which back down significantly from India (last year fourteenth) and Estee Lauder (last year, fifty-fourth). L'Oreal and Kao Group appear in 2013 in the list, and then supreme list, Procter & Gamble in the previous two years, were on the list, ranking from 30 back to 84 this year fell out of the list.

List shows that the enterprise ranking is based on the innovation premium as the index, according to Forbes Chinese network explained that the value of innovation is the company's market value, can not be used to measure the current product in the current market, the net present value of the cash flow to measure the part. In other words, that is, the market is given the company's premium, because investors believe that the company will develop new products or to enter the new market, which will give investors more revenue. 3

(original title: Emily with air cushion technology innovation for the first time into the Forbes 100)

Editor: Wan Wan