[straight news network Beijing on August 23 hearing (direct) more than 1200 years ago, Yan Zhenqing may not think of, such a family, several generations of people to "self-cultivation is the name of the handed down, for however Sili and" to carry out this sentence so thoroughly, do not think, this sentence shadow rang a lot of people.

A business bigger and stronger is bound to have its reason. Unlimited passing the wisdom of Lee Kum Kee Group, a hundred years of operation, "Si Li and man" concept as the core value of the enterprise, the market validation, this sentence words translated, can be said to be, unlimited to consumer understanding, on the nature of the product understanding.

Understanding of consumers

The famous American futurist Alvin Toffler in his famous book "future shock" visionary to pointed out: the future economy will be a kind of experience economy, the producer in the future will be one of fundamental pillars of the manufacture of human experience, experience manufacturers will become the economic.

In the "experience economy" seems to be touched things people for the first time use money to measure other than material such as mood, memory, feeling and so on, rather than in the traditional sense of the experience to package goods and services. People in the consumption not only focus on products to provide the material comforts, pay more attention to which brought about by the spirit of enjoyment, the spirit of enjoyment from in the consumer buying process, therefore, consumers buy no matter what, in which seek products and services to bring the experience.

Unlimited understanding of consumers, is reflected in how to make users more pleasure to enjoy unlimited products. Therefore, unlimited in retail, recommendation and service process, pay more attention to the user experience to create new value. Infinitus "oxygen bar" museum experience is one of innovations.

Infinitus: I just know you better

Unlimited "raise" experience Museum, is the domestic health food industry first and unlimited interpretation of understanding of the consumer the best annotation of.

How to link VR, Chinese herbal medicine, and sub healthy three unrelated keywords? Unlimited from the consumer's point of view of combined with the current popular VR technology, the Chinese herbal medicine and high-tech sense experience "to defeat the sub-health strange" VR interactive games moved to the real world to, so that consumers through the game to experience of Chinese herbal medicine nursed back to health on the importance of healthy individuals. In addition, unlimited "raise" Museum "in search of keep in mind" interactive games, 24 solar terms puzzle game is through the interaction to enhance the consumer participation. From this angle, to create unlimited "raise" experience museum is not only line interactive experience, more important is by building different health scene, let consumers understand the Chinese herbal medicine fundamentally nursed back to health, enhance immunity of mystery.

However, unlimited understanding of consumers more than that.

Understanding of the nature of the product

As a veteran of the enterprise, is the highest value of the use of products to know is the shortcut, consumer satisfaction. Therefore, from the understanding of the consumer, will Nobu to unlimited understanding of the nature of a product.

How do we understand the nature of the product?

Very simple, is to do a good job in product quality, so that the quality of products to win the hearts of consumers.

As is known to all, Chinese herbal medicine industry long-standing shoddy, deceptive, dyeing adopt green, pesticide residues, such as excessive heavy metals in a variety of chaos, not only seriously disrupt the market order, but also affect the efficacy of prescription, medicine, health care products, such as, even endanger the health of consumers. Fake and inferior materials can not meet the strict export standards, damaged the image of the internationalization of traditional Chinese medicine, but also seriously hindered the spread and development of excellent traditional Chinese medicine culture in the world. In 2011, LKK health products group proposed the establishment of Chinese herbal medicine planting management mode of the forward-looking strategic planning, and later founded tianfangjian (China) Pharmaceutical Co., Ltd., and actively layout in medicine industry. A solution of unlimited raw material quality genuine in high-end demand, to ensure long-term stable and safe supply of raw materials. Also hope that through to provide high-quality, good efficacy, really genuine medicinal materials and meet the needs of market and customers, to inherit the excellent Chinese culture and promote the internationalization of industry contribute to the development.

Since its inception in 2011, tianfangjian Chinese herbal medicine planting management mode has certain economic benefits and social benefits, to promote agricultural technology progress, solve the employment of farmers, increase the income of farmers, improve the effect and quality of medicinal materials etc. the beneficial exploration and practice. Tianfangjian Chinese herbal medicine planting management mode, is really implemented the "Sili and" business principles, for the benefit of others at the same time, he can also benefit.

Through continuous research and innovation and strict quality management, as of June 2016, unlimited (China) accumulated 24 and 75 product was identified as "high-tech products in Guangdong Province", and for thirteen years in the food safety in China will access to a number of awards. Perhaps these, is of unlimited consumer understanding, to witness the best understanding of the nature of the product. 3

(original title: infinitus: I just know you better)

Editor: Chen Feng

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