Direct reporting network Beijing August 23rd (Information Times) in 2016 has been over half, with the continuous disclosure of the financial statements of the big straight, straight prices for the overall orientation of the product category has also been a significant trend. Reporters from the Ministry of Commerce direct marketing industry management information system was informed that the first half of the new cosmetics and cleaning products are mostly in the majority. At the same time, first half of the new direct enterprises in, half direct enterprises to choose health food as "vanguard" to enter the direct sales industry, many policy guidance to health food is still optimistic about the industry.

Cosmetics, cleaning products accounted for 91%

Direct selling enterprises in the growing ranks of the new products at the same time, also listed on the news. Reporters from the Ministry of Commerce direct marketing industry management information system learned that a total of 11 companies in the first half of the new direct product category. It is worth paying attention, cosmetics and cleaning supplies were accounted for 91%, respectively, 73% and 18%, health food accounted for 8%, health equipment accounted for 1%.

According to industry experts, most direct marketing companies are actively adjust the type of innovative products, in order to better develop and grow the market. At present, therefore, the obvious characteristics of enterprise's product line is to each cluster extends substantially, in addition to the six categories of direct marketing products, some enterprises also continue to launch clothing, medicine, cosmetic, reproductive care, physiotherapy and rehabilitation, function of beverage, health and pension real estate, organic agricultural products health category of products, and product category innovation is increasing fast.

Health food is still the main direction of development

Although the first half of the new health food business is not much, but the category is still optimistic. A total view of the first half of the new six straight enterprises, which Jinhe Tibetan medicine, ANN (Fujian) biological, Tianjin and cure Youde, three direct enterprises to health food for "vanguard" into the direct selling industry. In August 15th, adjustment and treatment of Youde direct product, an increase of 3 health food. Insiders said, with the enhancement of people's health consciousness, the future market for Disease Control and prevention will greatly, health food market space to be explore pharmaceutical companies, is still straight enterprises the main direction of development.

August 8th, the Ministry issued the light industrial development plan (2016 ~ 2020) (hereinafter referred to as planning), will also be included in the development of health food industry. "Planning" pointed out that the food industry will promote the development of safety, health, nutrition, convenience. Processing new technology, energy saving and emission reduction technology, which is characterized by increasing the level of balanced diet and reducing the loss of nutrition. Among them, nutrition and health food manufacturing as the focus of promoting the field.

Not long ago, the State Food and Drug Administration issued a notice on the implementation of the "health food registration and record management approach". The notice pointed out: "after July 1, 2016, the provincial food and drug supervision and administration department shall not accept an application for registration of health food, is no longer health food registration inspection sample letters sample; health food raw materials directory is published, the admissibility of the application for record filing of the health food." Analysts believe that changed into the filing system, health food registration will be simplified, brought about by the document control and monopoly situation will be broken, enterprises to enter the cost will greatly reduce the. 3

(original title: cosmetics into a straight "mind good" in the first half of the new category 73%

Editor: Xiao Shen

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