2016-08-11 15:48
Direct enterprises to expand the dynamic analysis of the dynamic analysis of more mature areas
[straight news network Beijing on August 10 news] (direct road network) 2016 already passed by most, the direct selling industry in Shen card, still increasing, until July 31, 2016 total six companies to obtain a license to take the license number of enterprises. At the same time, the direct selling enterprises is in the positive adjustment of the field and expand the regional sales and service outlets, to seek better development. Now road public opinion monitoring room of all companies get a license (77 publicity of the Ministry of Commerce) in the first half of this year the market dynamic adjustment to make inventory, I hope to learn and development direction of the development of industry in the first half.
First half of the first half of 2016:
Remarks：
On the table in the publicity time is the Ministry of Commerce of the direct sales industry information management system for foreign enterprises to formally sign the time, and the deadline for July 31, 2015.
The main products in the above table / main industry by way of public opinion monitoring room according to the company's official website information extraction, such as access to business information, please prevail.
Analysis：
Overall, in the first half of the newly licensed six direct selling enterprises (only for the Ministry of commerce foreign publicity of direct selling enterprises), domestic enterprises occupy the most, a total of five; and only a foreign-funded enterprises. In addition, the 4 major health food companies, and only 2 to clean, daily necessities as the dominant
Worthy of note is that Jinhe Tibetan medicine and 38fule licensed to Qinghai Province and Shaanxi Province to break through the situation of zero direct selling enterprises, can foresee direct selling enterprises is being more and more local and regional acceptance and recognition, direct distribution of regional unbalanced is gradually improving, not to more areas will change the vacuum state of direct selling enterprises.
2, the newly licensed enterprises more than the location of the enterprise to increase the network or set up branch
In the first half of the new 6 companies have 5 companies have chosen to set up branches near the headquarters of the company or to increase the number of service outlets, which follows the majority of enterprises to take the brand has always been the way. Public opinion monitoring room road that steady and orderly expansion of regional sales more help to the steady development of the direct selling enterprises, especially newly to take the brand of the enterprise, must lay a good solid foundation, at the same time in the late around regional center extension in other regions of the network is still to steadily and orderly principle, momentary fast.
3, direct selling enterprises more inclined to direct marketing mature areas:
From the geographical point of view, direct selling enterprises tend to add those who direct the operation of the market is relatively mature regions, like in the Shandong area, during the first half of this year have choose seven direct selling enterprises in Shandong Province newly added a total of 62 service outlets. Guangdong, Hunan, Fujian, Hubei, Sichuan and other provinces are also direct marketing companies like new direct marketing area. These regional policy favorable, market stability, the promotion of direct sales to accept the degree of higher factors or the factors that are mostly optimistic about the enterprise.
Sum up:
Whether the establishment of products or new regional branches, branches, is one of the means of the enterprise development and expansion of across the board, in the process, adhere to the strengthening of the central region, core products, radiation area, increasing product category, enterprises can be the direction of the adjustment, efforts to. Look forward to the future to fall more direct implementation of regional root, blossom everywhere. 3
(original title: 2016 direct selling enterprises in the first half of the dynamic analysis of regional development, more than direct marketing mature area
Editor: Xiao Shen
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