Direct reporting network Beijing August 3rd news recently, the World Federation of direct marketing (WFDSA) announced the 2015 annual report of the global direct selling industry. Report shows that in 2015, the world's direct sales industry sales record, reaching $183 billion 729 million, an increase of 7.7%. Among them, the European market sales accounted for 19%, the Americas accounted for 34% of sales, Africa and the Middle East accounted for 1%, Asia / Pacific region accounted for 46%. At this point, the 2015 global direct sales performance ranking, ranked second in the Chinese market.

The ten largest direct selling market

The year 2015 global top ten markets are America accounted for 20%), China (accounting for more than 19%), South Korea (representing than 9%), German (accounted for 8%), Japan (accounting for better than 8%), Brazil (accounting for less than 5%), Mexico (accounted for 4%), France (accounted for 2%), Malaysia (accounted for 2%), the UK (accounted for 2%) and other regions accounted for more than 20%.

It is worth mentioning that, China's direct sales in the growth of the same time, but also gradually narrowing the gap between the United States and the first direct selling. German direct market growth is rapid, the first to enter the top three. Malaysia, Japan direct sales market sales fell slightly.

Detailed data

(1) the sales performance is based on the retail level, does not include the value-added tax, unless otherwise stated.

(2) the 2014 and 2015 sales figures are based on the dollar exchange rate, excluding the impact of foreign exchange, and to ensure comparability.

(3) direct sales staff includes full time and part time.

(4) figures are based only on Direct Marketing Association members, not including the entire industry.

(5) according to the World Federation of direct marketing association.

(6) the World Federation of Direct Marketing Association estimates based on February 3, 2016 published in the article "2015 direct sales performance report".

(7) Argentina is facing inflation. As of April 2016, the International Monetary Fund predicted its 2016 inflation rate of 29%, the region's economy fell by 1%.

(the data is calculated based on the premise of stable GDP under 3)

Editor: Xiao Shen

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