2016-07-21 16:35

 

Nutrilite nutrition 15 years focus on Olympic articles online giant cross play

 

Endurance + Innovation
Direct reporting network Beijing July 21st (Beijing Morning News) as the Rio Olympic Games approaching, the Olympic Games, the potential of the marketing war has also been smoke". How to take the Olympic Tour ride the success of "suction eye" and "powder"? Brand and sports games how to play just have new ideas? And the Olympic Games become attached to 15 years Amway Nutrilite has the absolute right to speak on this topic. From invitation of Olympic champion served as spokesperson to provide full nutritional support for the Olympic delegation from the eyeball effect of brand advertising to online and offline no dead brand penetration, with endurance and innovation, Amway Nutrilite always "camp" in the Olympic Games.
Hand online two major cooperation
Olympic marketing play from the cross
With the Olympic countdown, 2016 Amway Nutrilite systematic Olympic marketing layout gradually surfaced. Just in the last month, Amway Nutrilite announced the exclusive title Tencent Olympic gold medal list, set off the Amway Nutrilite Olympic marketing in a small climax. The title of Rio Olympic program called "gold time" is a file aggregation of the latest event information and the gold medal of the sports section. The content of the program contains the latest front battlefield, and will be most concerned about the gold information through the window and news client real-time pushed to the user, let the audience the first time to participate in the event.
After half a month, Amway Nutrilite announced music sports together, to jointly open the Amway Nutrilite and music as sports Rio Olympic Channel, on July 28, in the music, as the sport formally launched. First time presented version of the video Olympic battlefield.
Amway Nutrilite and Olympic origin from the Sydney 2000 Olympic Games will continue to this year's Olympic Games in Rio, as the Chinese Olympic sponsors and the Chinese sports delegation official nutrition health food, Amway Nutrilite always in their series of high quality products and global scientific research strength, for the Chinese Olympic athletes to challenge the limits, cut gold and silver medals provide specialized nutrition support.
For hand line of the two giants in the cross-border move, Amway executives said that with Tencent, music cooperation should not be seen as a common advertising purchase, but cross-border cooperation innovation by cooperation with the two giants of the line and realize the sharing of resources and channels sharing, intelligence sharing, joint brand communication, CO production of quality content to the Olympic Games, to jointly carry out online and interactive.
"The Olympic Nutrilite gas station"
Help Brazil pre competition training camp
Since 2001 signed on as a sponsor of the Chinese Olympic Committee, Amway Nutrilite will focus on support for the Chinese sports delegation to provide professional nutrition. 15 years, in addition to providing sponsorship for the Chinese delegation, Amway Nutrilite also rely on global strong scientific research strength and mature experience, follow the Chinese Olympic Committee in-depth the various sports teams to conduct research, for Olympic athletes to provide athletic nutrition guidance and personalized sports camp raising solutions, for delegation dietary nutrition professional sports nutrition provides training and help Chinese Olympic Legion brilliant record.
The Rio 2016 Olympic Games, Amway Nutrilite further increase support for the Chinese sports delegation and help Brazil Olympic pre-season training camp, to help athletes overcome jet lag, environmental protection and climate change, many challenges as soon as possible to restore the physical, to improve the level of training, with the best competitive state of technology marched to the Olympic Games. Chinese sports delegation this time in Sao Paulo, Brazil set before training camp draw the experience of the Olympic Games in London, using sports camp mode, by providing training places, quality service and logistics support for the Chinese sports delegation, help the athletes to carry sprinting stage of adjustment and adaptation. Under the support of the Amway Nutrilite, training camp dedicated to the creation of the "Nutrilite Olympic refueling station, for athletes with Nutrilite products support and all-weather physiotherapy massage service. In each athlete's room to set up laundry service, so that it freed from the tedious labor, dedicated to preparing for the Olympic games. At the same time, Amway Nutrilite is specifically designed for each athlete with the Nutrilite Olympic accompanied bag, Nutrilite nutritional health food and the way the personal care products available.
Open competitive sports and mass sports
Straight through runway"
The Olympic Games is a national minority sports games which are concerned by the whole people. Sitting in front of the TV to watch the game is fun, but sports from the lives of ordinary people always have distance. How to let the public really participate in the Games top sports carnival, and really feel the movement of charm, Amway Nutrilite in support of the Olympic Legion in the Olympic Games at the same time, also actively promote, support the social from all walks of life to carry out a nationwide fitness campaign and public nutrition and health education. In 2003, the Nutrilite Health Run "has become the largest fitness activities, as of 2015," Nutrilite Health Run "has become deeply rooted in the national sports events, the cumulative more than 350 million public involved.
May 2016, Amway Nutrilite launch dream Olympics, ran to the Rio line opened running activities, mobilize the runners up running community, with practical action to practice the spirit of the Olympic Games, Chinese sports delegation to cheer. By Olympic Dongfeng, Amway Nutrilite again through the deepening connection of the brand and the consumer demand, to promote the success of the "exercise + nutrition health =" brand advocates, deepen the consumer brand experience.
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