[straight news network Beijing on July 8 news] (view) on July 1, amore Pacific's well-known brands Hera (mainland China, said the "Hector Yan") have been in Beijing opened its first shop in the Chinese market, announced formally entered the Chinese market.

It is understood that he Yan China first stores located in Beijing Shin Kong, this is the Beijing city famous upscale department store. In addition to the Shin Kong shop, then Hector Yan will also in Beijing Hanguang Department opened its market in China the second brand counters.

He Yan is amore Pacific's famous brand, founded in 1995, has a wide range of consumer awareness and fans in the Chinese. For example, he Yan star of a single product -- UV moisturizing air powder, currently in the Taobao web search more than 16 million years.

By Chinese consumer support, he Yan will also speed up the pace of expansion in China brand market. By the end of this year, the number of brand counters in Chinese Yan He will expand to 8, and all of the high-end department stores. At the same time, in order to facilitate the China consumers understand the query, he Yan will open Chinese version of the official website in China.

With Yan he officially entered China, amore Pacific brand layout in Chinese have taken advantage of expanding.

According to statistics, as of the end of June this year, amore Pacific in the Chinese market has seven major brands, including introduced introduced introduced introduced in 2002 the introduction of Lange, 2005 the mamonde, 2011 snow show (provided), 2012 Innisfree Innisfree, 2013 Alice (Alice, now renamed as the house of Edith) and 2015 have been introduced ainol Bi (IOPE), Lu (Ryo), sales network covers more than 350 cities in China.

After this He Yan opened its first brand counters in China, amore Pacific brand layout has Chinese in 8. However, compared with the main competitors -- South Korea's second largest cosmetics company LG life health in the Chinese market 12 brand layout, amore Pacific and a certain number of gap. 3

(original title: Hera into the Chinese market has fallen 8 China amore Pacific)

Editor: Chen Feng

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