2016-05-18 15:25

 

The tourism industry can direct the icing on the cake?

 

[straight news network Beijing on May 18 hearing] (direct selling industry network) recently, industry of Jiangsu Province tourism development promote will be held, on review of industrial tourism in Jiangsu good experience and research the deployment of the future to promote the development of industrial tourism, new initiatives, and strive to build the characteristic of Jiangsu industry tourism brand, accelerate the industrial tourism product upgrading. Lung nilfisk as the first batch of "national industrial tourism demonstration sites" in promoting the development of Jiangsu tourism industry plays an important exemplary role. This year "five one" holiday, Longliqi biological Polytron Technologies Inc received more than 1000 visitors.
Industrial tourism is the result of the rapid development of urbanization and industrialization, which has a long history in the early development of the industry. Beginning in 2000, China's industrial tourism enterprises gradually increased, in 2004, the National Tourism Administration identified the first batch of national industrial and agricultural tourism demonstration sites". And direct marketing enterprises in the manufacturing, health food, cosmetics mainly, with modern production lines and beautiful factory environment, more sightseeing highlights, enterprise culture advocate green and healthy life concept, in line with the trend of the public in pursuit of. Based on these characteristics, some direct selling enterprises began to carry out industrial tourism.
Is industrial tourism promotion or marketing?
As an early start to develop industrial tourism two direct selling enterprises, Longliqi and Tasly, its tourism industry focus is not the same.
Longliqi 2004 selected the first batch of "national industrial tourism demonstration sites, today has 12 years. Longliqi group headquarters has been built in town and is still in the expansion of its functions, and live demonstrations. Lung nilfisk factory is to long nilfisk advance town to visit the first station, the factory is composed of foreign interior designer, transparent workshop partition, wooden Ferris corridor unique modern fashion. Within the town with lung nilfisk supermarket, shelves is full of long nilfisk advance production products, cosmetic, skin care, health care products everywhere gem. Every day to visit the headquarters of the Ron Nicky Ron Nicky travel group, Party membership trainees, dealers in a continuous line. Received 300 thousand visitors last year, sales revenue of more than 32 million yuan, the peak day of 20 buses to receive visitors. Its headquarters has become one of the attractions of the hottest in jiangsu. Lung nilfisk ecological tourism company general manager Han said that through industrial tourism to the tourist promotion company, in an intuitive understanding of R & D, production process enhanced awareness of the company and its products.
Tasly Tianjin city first industrial tourism demonstration sites group has industrial base in much, except for headquarters Industrial Park to visit, Changbai Mountain water, ginseng base; Yunnan tea Valley, Shangluo drug source base, Guizhou's country station, Shanghai Zhangjiang Industrial Park can view. To each base to visit will have specialized instructors for tourists to explain, in addition to the visit of products experience is Tasly industrial tourism a major bright spot, in various industrial base has corresponding products project experience. Its advocacy through into the industrial base in this way let more people feel Tasly products from the source gatekeeper, the attitude of the pursuit of excellence. Current Tasly industrial tourism reception is dealer members, primary, middle and high school students and elderly groups, temporary and travel agency cooperation. According to the relevant responsible person said, after many years of industrial tourism, greatly improving the public recognition of enterprise products.
The most important is to enhance the experience and interaction
For direct selling companies, the conference marketing is still direct selling market is an important way of marketing, but in recent years, everyone on invitation attended the meeting more exclusive. If the content of the meeting is not good enough, the host is not able to mobilize the atmosphere of the scene, the effect of the conference marketing will not be very good. And through the organization of consumers to visit the factory, show the strength of plant and production scale, let visitors feel enterprise for materials selection and production strictly, the rally scene, let visitors feel the atmosphere, cognitive strength of the company is likely to contribute to the field to pay. This is also a marketing approach.
Industrial Tourism in addition to the role of marketing, through the visit to the enterprise, the experience of enterprise products, understand the enterprise culture, can enhance the image of enterprises, promote enterprise culture. In the "travel" the invisible propaganda, allowing visitors to absorption of brand culture, the enterprise and enterprise products have recognized, so that more people become enterprise spokesman, the brand value to need more people.
Whether it is still focused on publicity focused marketing, industrial tourism, let visitors walked into the factory into the native material base, zero distance contact enterprise product experience, if just simple to visit the plant, to the enterprise culture and the experience of visitors sense is not strong, will not achieve enterprises want to effect. Only real industrial enterprise culture, product culture into the tourism process, for the product feature set distinctive product experience activities, improve the visitors to explore the interest, increase the interactive sessions, giving visitors a unique and profound impression. So as to achieve the role of marketing or publicity.
Industrial tourism can be direct selling enterprises innovation as a marketing tool and as a means of publicity, but to carry out according to the enterprise's own actual, focus on using the function, as the direct cause of the development of icing on the cake.
(original title: durey Consulting: tourism industry as the direct icing on the cake)
Editor: Xiao Shen
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