Beijing August 15th news (Xinhua News Agency) National Bureau of statistics released before July consumer data, the national real goods online retail sales grew 26.1%, continue to maintain strong growth. At the same time, Ali, Jingdong recently reported that the number of data also showed a "accelerated" situation, the two major electricity suppliers data reflects the trend in which the network consumption?

Mobile terminal consumption will continue to be hot

Ali and Jingdong before the release of the earnings report shows a rise in sales and the amount of users, which is more eye-catching mobile terminal consumption is hot.

Ali reported that the Alibaba's retail platform mobile quarter revenue reached 17 billion 514 million yuan, an increase of up to 119%, accounting for the proportion of total revenue of China's retail platform to 75%, while the same period last year, the proportion was 51%. In the two quarter, the platform commodity trading volume increased by 24% to 837 billion yuan, of which the proportion of mobile transactions accounted for further rose to 75%.

Jingdong reported in the mobile terminal shopping data is also very eye-catching: in the two quarter of 2016, the completion of orders through the mobile terminal channels accounted for approximately 79.3% of total completed orders, an increase of more than 130%.

Sales with the mobile terminal is also active in the surge of mobile end users. As of the end of June, Ali mobile terminal monthly active users increased by 39%, to 427 million, to promote revenue from mobile applications increased by more than doubled.

Mobile terminal transaction volume and the user's high once again confirms the growth potential of this consumption. According to AI media consulting released the 2015-2016 China mobile business market annual report ", as of the end of 2015, China mobile shopping user scale reached 364 million people, an increase of 23.8% is expected in 2018, the scale of China's mobile business users will be close to 5 million.

The growth of the mobile terminal transaction amount of PC end consumer has been fully to the mobile terminal transformation." China e-commerce research center, said Mo Daiqing, director of network retail, through the combination of O2O, rural electricity and cross-border electricity suppliers, such as the development of hot spots, mobile electricity suppliers will release greater consumer potential.

The user experience will become the "king"

Whether it is an interactive, online more frequently, or online and offline to accelerate the integration, improve the user experience will become a businessman contends for user's choice.

Ali earnings from the content to see, Taobao platform is no longer limited to shopping, but become increasingly isolated from the social business platform. Taobao community interaction has become increasingly frequent, asking everyone to become increasingly popular in the evaluation system of Taobao's community experience function, in June contributed to the daily approximately 2 million user interaction.

Alibaba Group Chief Executive Officer Zhang Yong said: "with the platform of social, community and intelligent data driven personalized service, we changed the 434 million active users in our platform of interaction, gradually realize the 'life in the vision of Alibaba'."

But Jingdong group by with Wal Mart and China online supermarket "the No. 1 shop" a new strategic alliance and cooperation with many international famous brands and of cutting-edge science and technology investment, providing a richer category selection and better logistics experience for consumers.

China Council for the promotion of international trade, international trade research institute director of Zhao Ping pointed out that the online user interaction to a more comprehensive understanding of the commodity information, make up the experience is insufficient. Online and offline integration will also provide users with a better shopping experience, which will increasingly become the direction of the business efforts.