2016-07-21 16:42
Direct overlord: three years four degrees can Huanshuai Wuji become the Phoenix?
[straight news network Beijing on July 21 News] (first issue bullying by direct four years of coaching the than a few years ago, Japanese prime minister change. Market said with a smile: according to this speed of Huanshuai, direct selling in China professional managers have the opportunity to overlord goes direct plate in command of a chance.
"A little further on the ladder." Bawang International Hotel on the first floor hall impressively stood a A-frame ladder, hanging in the middle of the hall the electronic board in big letters "Bawang International Hotel" was Lanyao off, red font appear in the center of the black screen, staff 32 with emergency repair. Hall on the right side of the stairs, a huge poster printing Chan's face particularly eye-catching, next to a row of overlord shampoo, with familiar advertisements, family medicine, the overlord.
This is the Baiyun New Town, more popular is "urban fringe", a small auto repair factory, garment factory located in here. The red walls and green window overlord Kokusai Hotel is this piece of the only four star hotel, headquarters is located in the hotel rex. But soon, the headquarters plans to move to Nansha Guangdong Free Trade Zone, because the launch of direct sales business overlord group to prepare for the direct selling license.
May of this year, Chen Qiyuan, founder of the King through the media confirmed that the group is applying for direct selling license.
2010, due to the "one week", "two incidents of evil" suffered a crisis of confidence, the performance of the overlord group declined significantly. Public information shows that in 2011 -2015, the overlord group were loss of $. 2009, the peak period of the overlord group turnover of $75 million, this data in 2015 was only $1/7 million, less than the year's. To reverse the decline, the king should try to do some in the channel, direct selling is perhaps the straw.
Huanshuai than Japanese Prime Minister also frequently listen to thunder but no rain
Although recently officially announced to enter the direct sales, but the king has been opened several times.
"China's famous brand overlord group in March 2015 launched a new direct sales model, is the first batch of the national recruitment of leaders." A group called the "king of the first network system" in the online release fighter to enter the direct selling news, and with the help of Baidu Post Bar, micro channel and other channels to attract dealers.
This is the biggest movement of the king once opened". According to the "king of the first network system" promotional materials, the overlord direct plate with "logistics + financial + direct" mode, dealers have joined the overlord direct plate: first, become members of consumer, after 20000 yuan products consumption will get 4000 yuan of the outstanding shares of stock as two ways, on this basis to purchase 20000 yuan overlord group stock, after two years to get 80 percent of its revenue; second, to become regional agents, six million yuan investment as long as the goods to the agents and dealers in the county, can get 5% commission, also invested 6 million yuan can be as electronic money for to member declarations.
"In addition to the model is unique, the overlord of the bonus system is also very attractive: 1, recommended a 20000 yuan supreme card can net income 4350 yuan in cash, China direct marketing; 2, recommend two extreme card can be basically to the touch to the), China is rare; 3, 1200 yuan Xiaochan joined with 12000 have received the same proportion take on the award, China's only." Promotional materials, the slogan of the red and yellow gradient is very provocative: "mode to win the future!" overlord, so that 80% of people make money, so that 20% of people make a lot of money!"
However after a lapse of 4 month, when the reporter linked to the "king of the first network system" when, the person said "have not" -- from the beginning of 2016, the system changed into "Swiss gold".
In fact, the direct overlord of the road is not smooth, three years four degrees change, just listen to the thunder does not rain.
In November 2013, to prepare for the direct sales business, Overlord group and served as Merro international biology group (Hong Kong) Co., Ltd., President of the professional manager Tian Xiaochun short-lived collaboration.
May 2014, King began with the former Amway (China), vice president, Tiens global executive president of touch money Gangji cooperation, according to the time of King engaged in direct sales personnel oral: "at that time, money Gangji is Merro international consultant, also is the king group consultant, he does not take the team, mainly responsible for direct sales operation idea and management structure of the set, as well as overlord group stock and how salespeople docking."
After who assembled Kunming color Princess coffee Yang Jian also with bullies had brief contact, and by June 2015, Overlord direct plate responsible person for Xie Guidong, he served long nilfisk advance custom marketing department, general manager of China.
December 9, 2015, Overlord group announced that Wan Yuhua resigned as King Group Executive Director, chief executive officer, took over as she and the king of the board chairman Chen Qiyuan's son Chen Zhenghe.
Three years four of the change, change faster than the Prime Minister of japan. Market said with a smile: according to this speed of Huanshuai, direct selling in China professional managers have the opportunity to overlord goes direct plate in command of a chance.
Who has been a group of experts had done consulting direct marketing experts told reporters that the first issue of family management model is the cause of direct sales management team change. "The family is overlord group" together ", not by a man." The direct sales experts said, channel operations need to manage and plan, direct marketing professional managers and dealers team is difficult to survive in the current environment of overlord."
Lost a golden opportunity to direct marketing can Wuji become the Phoenix King "?
This has gradually fade out of direct vision and domineering overlord, recently returned to the public eye image.
Not long ago, the overlord Group founder interested QinLv 30 employees to one media headquarters to protest, they wore eye-catching yellow T-shirt, raised on a white background with black text banner that read: "I also national enterprises.
In the past, after nearly 6 years of long wait, the king group sued Hongkong one week libel case finally had the results. May 23rd afternoon, the Hongkong high court after 39 days of trial, the final decision of the defendant a weekly publication Co., Ltd., the king was required to compensate 3 million Hong Kong dollars, and to the plaintiff compensation 80% litigation fees.
Won the lawsuit, losing the market is an indisputable fact.
More importantly, lost the opportunity to enter the direct sales of gold.
Direct selling industry is becoming more and more crowded: in 2015, the Ministry of Commerce announced the 23 companies to obtain direct sales licenses - this is the ten year since 2006, the number of the highest number of the year. In 2015 China's GDP growth rate of 6.9% (low) compared to the direct selling industry growth rate of 19%, to see the prospect of more and more of the daily chemical companies involved in the field of direct selling, the king is one of them.
There is a view that purely to enter the direct sales, has missed the golden period. Although a lot of direct marketing is to start the day, but the product of direct sales staff has lost its appeal, the latter is more like a unique product, in particular, functional, scientific and technological products. Second, daily chemical enterprises to enter the direct sales, will face the management problem of the professional, managers lack of direct knowledge, direct marketing professional managers are more difficult to find. " In fact, the king less than three years of direct sales process has confirmed this point.
To restart the sales business of overlord can Wuji become the Phoenix?
However, for the king "comeback", the personage inside course of study is generally pessimistic, is even Chen Zhenghe tone of voice also very cautious: "we are not eager to sell a growth, not radical adventure, only hope that in this environment now, slowly climb up and restore meaning to profit. Now, to live well, to work well with our elite team stable operation, to achieve profit growth, which is our current state. If the company can be very good to hold until next year, and this year's performance can draw, then the next two or three years should be will be relatively smooth point. "
Chen Zhenghe hopes "elite group", whether it is the so-called direct sales team?
Buffett predicted: The Curse of Wuji become the Phoenix "possibility is very small". Overlord direct marketing can become what Buffett said, "very small and very small," the possibility of it?
Anything is possible。
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.
|