2016-06-08 14:20
＂College entrance economy＂ behind the popular: spend money to buy peace of mind?
[direct reporting network Beijing June 8th news] (people's network) in June, and the annual college entrance examination season. At the same time, good grasp of business opportunities have also started a new round of college entrance examination". During the college entrance examination, the major businesses for candidates and candidates parents launched a series of "full service", covering the candidates of "clothing, food, housing, shopping and travel". Parents are all for the children of the principle, the cut up purse without mercy, a consumer boom in college entrance examination.
"College entrance examination" tight short rental apartment in Cheng Xinchong
The annual college entrance examination, in order to give the child in the process of the university entrance exam to provide a comfortable environment to rest, many parents not hesitate to spend huge sums of money near the center of the hotel reservation. In the center of relatively concentrated areas, the Le Grand Large Hotel hotels have launched "college entrance examination", the price soared.
Reporters learned that, during this year's college entrance examination, Beijing Zhongguancun near the star level hotel entrance rates per night about a few hundred first thousand yuan, parents need booking in advance a week and a half months began, if temporary reservation, common room with full, in general can only be set to high prices for the rooms. A hotel service students said that because of the distance of the college entrance examination site near, during the annual college entrance examination hotel room very early booking out, candidates parents in order to let the children a little less busy, adequate rest and meal time, tend to spend more money are willing to.
In addition to the hotel, in a number of cities, short rent apartments also began to become the object of competition for parents, the location of the school near, fully furnished short rental apartments are particularly favored. One parent said, the hotel environment is noisy, even affect the child's review, short rent houses facilities, and the price is reasonable, can also cook their own food, which is very convenient.
College entrance sprint counseling layout Internet +APP"
With the implementation of the "Internet plus" strategy, the original single traditional education and training market is "education + Internet" mode of impact, a variety of educational APP such as general Potuerchu bamboo shoots after a spring rain.
Reporter observed, despite a variety of classes is still the name of the "sprint of the university entrance exam guidance", "a of a teaching" ads to recruit students, but part of the candidates are chosen for the use of online educational app were exam training. One candidate said, APP in the entrance of the learning software and platform is very much, a class price range of 15 to 30 yuan. From the exam training, answering to the voluntary reporting, all of the content can be conveniently query, and the candidates can at any time with the teacher for interactive quiz. A lot of students have downloaded this kind of software to study and consult.
"College entrance nanny" upgrade "psychological decompression division"
Nanny also when psychological decompression division? Yes, now, many candidates parents prefer in the exam hire college students do part-time college entrance examination "nanny" to help students "psychological pressure." College students not only have the examination experience, but also with the age of the candidates are similar, there is a common language. Can accompany the candidates to do the exam, explain the examination experience, but also for the candidates to ease the psychological pressure. It is understood that the employment of college students to do the nanny salary than the average family of teachers to about one-third of the college entrance examination in the first one or two weeks is often in short supply.
Bunaoanshen health products favored
Every time of the university entrance exam is approaching, parents have to the child to buy a wide variety of health nutrition. The enhancement of memory, eliminate fatigue, nutrition is especially popular. Merchants also seize the opportunity to carry out a variety of promotions. Reporters saw some large pharmacies will, nutrition and health care products placed in a prominent position, a clerk said, a year before the college entrance examination, Bunao puzzle, calm the nerves Zhumian and reduce fatigue of health care products are particularly good sell. Parents hope of children attend the university entrance exam help, think everyone give children eat their children eat better than not eating well.
After the test, decompression tourism into a hot spot
College entrance examination for each of the candidates, are the most of the spirit and physical exertion of a battle, so the college entrance examination after the pressure relief tourism has become an effective way to relax the body and the spirit of the candidates. Often college entrance examination has not started, the travel agency has launched specialized for candidates for the tourist routes, many candidates parents to treat hard candidates early on to "hide" a child in the tour group to report the name, some more fire routes early will be robbed booked. According to the situation in previous years, the end of the college entrance examination as a critical point, the tourism market will usher in a new round of upsurge.
"Inspirational T-shirt" sought after
This year a large number of smart clothing businesses have joined the entrance of the economic force, launched a variety of styles of college entrance inspirational t-shirt. Reporter in taobao net input "entrance inspirational T-shirt" words, the search page 17 related merchandise. These shirts usually printed "college entrance examination refueling", "every test will be over", "ahead of Schedule 1, kill thousands of people", "test of all, covered all of" words can also select the text you want to print, prices generally in the 20-30 billion yuan. Known as the "battle", the college entrance examination, I hope to pass the examination.
"After college entrance examination" marketing hot
With admission ticket or college entrance examination report card to buy contact lenses to buy one get one, buy a laptop to play 20 percent off, the phone is full of thousands of return...... At present, major businesses have started "after the entrance marketing advertising. Some discount ticket exchange, some direct discount, The Eight Immortals Crossing the Sea gexianshentong. In addition, the school also took the opportunity to launch the holiday car class, create Lianju convenient for the students. And the food and beverage industry began to play Teacher Appreciation Banquet "," celebration "after the test package billboards, the price low to hundreds of yuan, up to several thousand dollars.
In the interview, many candidates parents said heard the word "college entrance examination economy", but knowing that do not spend the money still have to spend to ensure that children in the college entrance examination "do not fall after", "safe". Experts said that the college entrance examination behind the hot economy, most parents spend money to buy a peace of mind, but for the lack of identification and rational analysis of their own children. Experts have warned that the majority of candidates parents, for businesses to launch the "room of the university entrance exam", "nutrient food", "health" should be careful selection, not foolishly believed businessmen publicity. At the same time, do not blindly follow the trend of consumption should be combined with the candidates actual circumstances and capabilities. 3
(original title: "college entrance examination economy" hot back: spend money to buy peace of mind?
Editor: Xiao Shen
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