[straight news network Beijing, May 20, news, economic information daily) during the 19th meeting of the first World Conference of tourism development, released by the National Tourism Administration of the development of China's Tourism Report 2016 "(hereinafter referred to as the" report ") shows, despite the economy downward pressure increase, China's current tourism is still in golden period of development, 2015 direct investment for the first time exceeded 1 trillion, tourism industry has become a new hot spot in the economic development of a new bright spot and social investment, future industry mergers and acquisitions will speed up.

Report pointed out that the current demand for the tourism market is very strong. After preliminary estimates, in 2015 the total number of domestic and foreign tourists received more than 4 billion 100 million passengers, the total tourism revenue of $. Which the number of domestic tourists reached 4 billion passengers, domestic tourism revenue of up to. Annual reception of inbound tourists trips, to achieve international tourism revenue of $4%, an increase of and 7.8% respectively, the number of Chinese citizens outbound tourism reached. Expected in 2020, China's domestic tourism scale will reach 6 billion 800 million people, the number of outbound tourism will be more than 200 million people.

The personage inside course of study says China will usher in the quality and efficiency of development stage, the world will share fully in the huge Chinese outbound tourism, market investment, introduction of talents and capital output.

"China is entering the era of mass tourism, the tourism industry as a comprehensive industry in the economic and social development in the role and impact of more extensive." Director of the National Tourism Administration Chinese Li Jinzao attended the May 19th World Tourism Development Conference pointed out that the "only" The Belt and Road 'tourism cooperation for the next 5 years, we plan to transport passengers 150 million Chinese tourists, tourism consumption along the country $200 billion."

Although the current economic downward pressure continue to increase, but facing the tourism market demand are contrarian become a hot spot of social investment. The 2015 national tourism investment report showed that 2015 National Tourism Investment 10072 billion yuan, an increase of 42%, than the tertiary industry and the whole society fixed assets investment growth were as high 32 points, compared with the growth rate of real estate investment high 41 percentage points. 2016 national tourism investment will continue to maintain a steady growth trend, is expected to invest directly in the whole year will reach $. By 2020, the total amount of tourism investment more than doubled in 2015, reaching 2 trillion yuan.

Tourism investment not only in the domestic like a raging fire, at this stage domestic tourism enterprises also through a series of initiatives to overseas investment, asset merger and acquisition, financing, business development, to the new space for the development of globalization were industrial layout. Such as HNA Group $4.5 billion investment Brazilian blue air, continue to expand its advantages in the field of aviation, CTS 4 billion acquisition of Brighton Hotel Group; Jinjiang Group 13 billion euros acquisition of Louvre Hotel Group, to accelerate the globalization of corporate restructuring.

For global layout, Ctrip co president and chief operating officer Sun Jie told reporters, with the Chinese people's consumption level, tourism has become a way of life. In particular, outbound travel, China currently has a passport number of only 7%, a huge space, which is also regarded as the future growth of the field ctrip."

CEO of net of road ox travel at dunder also believes that "in China's tourism into the process of world economic system in, the business development, overseas resources direct procurement, foreign cooperation initiatives, with the rest of the world share dividend to tourism development in China."

In addition, the pace of mergers and acquisitions in the past two years the industry and the integration of resources is also increasing speed. Private investment continues to heat up, large non tourism group to accelerate the tourism industry. 3

(original title: State Administration of Tourism: Tourism Investment contrarian growth last year Po Wanyi)

Editor: Xiao Shen

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