[straight news network Beijing, May 9 news] (Shuzheng Health News) CFDA in its official website announced the "on the domestic health food registration acceptance issues related to reply" (food and Drug Administration food supervision memorandum [] 2016 No. 102).

This document is the CFDA reply Shaanxi Bureau "on stop accepting the domestic health food registration request" (short for Shaanxi Province food and Drug Administration [] 2016 31), from the title see Shaanxi Bureau should be the prior to the coming into force of the "health food registration and filing management approach" (i.e. July before 1), local authorities still continue to receive domestic health food registration information to consult.

CFDA in reply around the word "trial" of the interpretation of regulations. Access to the old and new version of the two version of the management of health food in the provisions of the local council duties, we are now to provide some technical support for the judge.

Provisions of the present "measures for the administration of the registration of health food (for Trial Implementation)"

"Food and drug supervision and Administration Department of the province, autonomous region, municipality directly under the central government by the State Food and drug supervision and Management Bureau commissioned, in charge of domestic health food registration information form of acceptance and review, to apply for the registration of health food test and prototype of on-site inspections, organization of sample inspection."

Provisions on the measures for the administration of health food registration and filing, which will come into effect in July 1st

"Province, autonomous region, municipal food and drug supervision and administration department responsible for within their respective administrative areas health food record management, and with the State Food and drug administration to carry out the health food registration on-site verification work."

"The State Food and drug administration administrative agency (hereinafter referred to as the receiving agency) is responsible for accepting the registration of health food and receiving relevant import health food for the record materials."

"Shuffle" imminent

A local side is a small pieces of Cordyceps, between one night almost "pulled" the listed companies, resulting in the domestic market 120 Cordyceps related health care products will face "shuffle". On the other side is the foreign brands in China's "flourishing", Chinese enterprises overseas mergers and acquisitions and overseas capital into the boom of the Chinese market is getting worse.

It is understood, in the past year, the state promulgated the new "food safety law" and new "advertisement law" and other policy documents, strengthen constraints on the health care products industry, halted earlier, much policy certainly Cordyceps health products means national policy on the industry further strict supervision. On the other hand, strong supervision also shows that China's health food industry is still serious homogenization, low scientific and technological content, industrial concentration is low, the lack of advanced technology and other urgent need to solve the old problem.

Industry insiders have analyzed, after that, the domestic health care product brand development is not satisfactory. First, domestic health care products business will target customers for the elderly, single product line, unable to meet the needs of other people; secondly, to attract the attention of consumers, some businesses extensive use of advertising, seminars and other means, to exaggerate the effect of health care goods, false product ingredients, affecting domestic health care products brand image.

Is expected in the future, there will be more policy introduced, from all aspects of health care products to guide healthy development. Under the policy constraints and market competition, health care products brand will usher in the test of life and death.

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