Direct reporting network Beijing May 5th (Information Times) household appliances officially included in the direct selling product catalog in January, the market has gradually become apparent response. In addition to the direct leading Amway has strong alliance with the United States, to create a multifunctional electromagnetic oven outer, recently informed sources revealed to reporters, lung nilfisk also is developing a new home appliance products, will soon meet with consumers.

World Chinese direct the general assembly, Executive Secretary General Hu Jun said, straight corporate and household electrical appliance enterprises cross-border joint, channels and capacity of the perfect combination, "lend chicken unripe egg" will become started the most convenient safe mode of cooperation. Experts predict that health appliance is the future direction of the development of direct selling enterprises.

Amway's hand in the United States and the production capacity of the channel or into a trend

Home appliances included in the direct selling product catalog for more than a month, Amway and the United States on the rapid action to launch a multi functional electromagnetic oven. The reporter saw, in addition to the general function of the electromagnetic oven, but also a number of children and the function of a child lock, the water system and heating system in the electromagnetic oven series is extremely powerful. According to the relevant person in charge of the Amway Corp, Amway induction cooker is to cooperate with the use of Amway queen pot and production, and belongs to the kitchen supplies. For home appliances category, is still in the study which has not yet formally applied to increase the category of household appliances. In spite of this, the United States and Amway's cooperation in the industry greatly affected. According to insiders, Longliqi has been in the study of the new home appliances category, and consumers will soon meet.

Hu Jun said that organic collection "lend chicken unripe egg" is the most secure and efficient ways of cooperation, "capacity" and "channel", the rapid expansion of the development of home appliances category. "Direct production of home appliances, the need for professional and technical personnel, the need to restructure the maintenance department and so on; and household electrical appliance enterprises want to enter the field of direct marketing is more difficult to explore, apply for direct selling license is the first problem. So, regardless of household electrical appliance enterprises or direct sales enterprises, the two are the most efficient and effective way to expand marketing."

Hu Jun for the home appliance industry summed up the three issues to be noted: first, in the production of products, we must conduct market research. Products to be suitable for market operation, but also to focus on functionality. Second, the talent pool is very important, regardless of household electrical appliances or direct talent, have to find a good. Third, the study of the particularity of direct selling products, respect for the particularity of direct selling products. Hu Jun said that the Ministry of Commerce open appliance industry category, the home appliance market as high as 50 billion ~ 100 billion yuan, there is a lot of room for development.