[direct reporting network, Beijing, May 4 News (economic information daily) of website of National Tourism Bureau recently released "2016" 51 "holiday tourism market information shows that in 2016," 51 "holiday tourism leading role more obvious, overseas travel continued unpopular, Seoul, Bangkok, Tokyo ranked the top three. Insiders pointed out that China's tourism enterprises to accelerate overseas layout, but also lead to an important reason for the continued growth of the outbound tour.

Academy of Social Sciences recently released the 2015-2016 China Tourism Development Analysis and forecast "(the green book) display, Chinese tourism enterprises to accelerate the layout of the world, the overseas expansion of the field and the region continues to expand. Tourism investment, in 2015 China's annual tourism investment to complete 10072 billion yuan, an increase of 42%.

In 2015, Chinese enterprises overseas mergers and acquisitions increase, to speed up the pace, HNA, Fosun, harbor, UTS and other in the worldwide expansion more investment mergers and acquisitions, carry ox of Cheng, road and other online travel companies also accelerated in the layout of the global destinations. Such as HNA Group completed acquisition of equity interest in Australia ALLCO Aviation Leasing Co., Ltd., Caesar tourism (000796), Spanish NH hotels, Jinjiang International Group acquired the American Intercontinental group and the Louvre Hotel Group, Wanda Group has in Britain, Spain, the United States, Australia and other completed a series of mergers and acquisitions; acquisition of Fosun International Business Club Med stake; CTS 4 million pounds acquisition of Brighton Hotel Group, and so on.

"Tourism green book" the report also pointed out that in 2015 to further accelerate the enterprises to enter the tourism industry. The country's top five real estate enterprises around the tourism complex, National Tourism Vacation Zone, high star hotel, international hotel brand, a large theme park and other investment, ranking the top 10 risk investment companies, eight sortie tourism investment; energy, water, electrical appliances, agriculture, insurance and other large enterprises have invested in the tourism industry.

The "green book" tourism pointed out that in 2015, China's domestic tourism trips nearly 40 billion, domestic tourism income of 3.6 trillion yuan, national exit tourism to 1.2 billion people. The huge demand for tourism has become an important support for economic and social China, Chinese outbound tourism boom has also attracted the attention of all countries in the world.

Northwestern University Institute of management professor Lu Shanbing believes that with the improvement of the living standard and the development of economy, the tourism industry will become a pillar industry of the national economy. At the same time, the heat rise of mergers and acquisitions in the industry, the impact of capital on the industry structure can not be underestimated. With more capital involved, industry competition will become more intense.

(original title: capital to accelerate the tourism industry in 2015 to invest over trillion industry

Editor: Xiao Shen

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