COFCO subsidiary two issued a statement: no direct marketing is not a new marketing marketing

[direct reporting network Beijing February 22nd news] (daily economic news network Huang Li) is the "direct sales", "marketing" or the Internet marketing model innovation? COFCO subsidiary company these days in trouble.

Recently, a number of people said their own circle of friends is COFCO, a subsidiary of a picture containing related goods and two-dimensional code poster scraper. At the same time, a message about "COFCO also began to direct the" also in micro channel circle of friends crazy pass up, because of words very tempting, let numerous netizen heart doubts about it, but also attracted media attention. Involved enterprises COFCO, a subsidiary of Zhonghong biological engineering limited liability company (hereinafter referred to as the macro organisms) also in temporarily pushed to the cusp of public opinion.

On February 18, the "daily economic news" reporter removed links to macro biological market Cui surname people, she told reporters said the marketing activities of the company was not involved in the direct selling and pyramid selling, is a misinterpretation of the on the way of corporate marketing. "May be hyped."

An industry insiders told reporters said tell whether it is a pyramid scheme, can through to see whether the company just pull the head, but not the product, and the payment method is measured in a sales are not many products, but to pull the head; and the direct, without intermediate links, no shops, sales, only to have the qualified enterprises to do. "If the macro organisms is only through recommend friends to get a reward, not is direct marketing or MLM, just a similar 'coupon' marketing, this marketing approach and step, drops and other companies are doing."

New marketing model has been questioned by the public

"COFCO new mode, clean out treasure to cry", "join the world 500 strong, do not have to invest a penny, COFCO is so capricious," their consumption is your credited.... A sentence of attractive lines, with a side containing two-dimensional code poster, macro biological micro channel marketing referral reward activities quietly in my circle of friends became popular.

It is understood, macro organisms since last September in the official micro channel "COFCO healthy life" launched Promotion Award activities, users only need to pay attention to micro channel, enter the member center, click the generate the poster concurrent to the circle of friends or micro channel group, such as friends through the poster in the company 's website after consumption, promotion can gain access to the company's small reward.

In order to understand the recommended award activity, the reporter by scanning QR code concerns the micro channel platform and found their accounts stored 0.88 yuan reward, with one dollar can be transferred; at the same time, also can produce a poster of himself through the member center, send to a friend circle. With the micro channel has been in the "popular" direct selling is indeed some approximation.

However, recently there are friends broke the news that their macro organisms in mall bought goods not yet received and repeatedly to contact customer service to no avail, refund can not operate, then began to suspect that he is experiencing the MLM. Recently, a macro biological suspected pyramid louder. "Daily economic news" reporter then also repeatedly try to open the customer service phone through the micro channel contact to the company, but the phone is not connected.

As for the part of consumers said did not receive the goods, also not be able to refund, launched on the 18th of micro, macro organisms also made to explain this, "due to the recent Spring Festival holiday plant shutdowns and recent orders surge, leading to the shop the emergence of some products sold out, we are urgently in the stocking, is expected to recently most goods are complete, please forgive me!"