2016-02-19 14:37
COFCO arowana high in both derivative statement denying involving direct
COFCO, arowana high transferred to the micro business"
Denied involving direct sales or marketing is just the dealer test the water Internet +
[straight news network reported, Beijing, February 19] (Ocean) "hot seen friends circle mask of, haven't seen rice grain and oil hot, SOE strides so large, somewhat similar to the direct, fantastic." See Shuabing derivative advertising COFCO Grain and oil speculators, Miss Cheng said sigh. The golden dragon fish online also launched the micro customer recruitment service.
COFCO denied: involving direct selling
COFCO group is the latest "COFCO electric mall" to attract the circle of friends a lot of attention, the rebate form for many people this "innovation" applauded the platform, also means that the state-owned giant COFCO to enter the micro business. It is reported that the launch of COFCO commercial city is actually a called "COFCO healthy life" micro channel service number, service, information display, the number by COFCO's animal health food business department official operation, account subject is Biological Engineering Co., Ltd. Acer. The mall, the main selling snacks, drinks, health, Cereals, oil, flour, the United States support six major categories of products, the products are COFCO has its own brand.
According to the description in the advertisement, as long as you pay attention to and share the advertisement, can become COFCO distributors and will has come off the assembly line, offline consumption, share will be able to get the money, sounds similar to the direct marketing or MLM model. Yesterday, the reporter noted, "COFCO healthy life" has been vocal statement denying the multi-level direct sales and distribution business, said some improper remarks misinterpreted its marketing approach. It said: the propaganda is not our preparation, the current service number is a stage of the introduction of consumer incentives, the recommended person to get a reward, a friend to get a consumer discount." It is reported that the mall to see the profit sharing mode and range, only to see in the referral reward can get food stamps or reward.
Dragon fish: is the dealer to test the water Internet +
Yesterday, the reporter noted that the golden dragon fish online public number also played a key concern when the boss, easy to make money trading slogan, said the application for Micro customers, you can zero cost investment, promotion earn commission. Its introduction, said the Micro customers can share the exclusive two-dimensional code, to bring customers, to facilitate the way to earn a commission, or to share the shop or commodity links, bringing customers to facilitate the order to earn a commission. And in this model, the arowana yesterday reply, the newspaper said, the arowana online minivan Recruitment "model is not selling more is not a pyramid scheme, which is mainly used for a kind of form of innovation of product promotion and customer service experience; online product sales is the behavior of dealers to test the waters of Internet +; sales of the main distributors, buy products consumers are not as sales there is no need to pay any fees.
The industry believes that including COFCO, arowana, network marketing way currently count not selling, all belong to the innovative ways of Internet marketing. There are relevant researchers believe that this is not the way the sales staff to profit through the development of offline, but a kind of behavior through the spread of advertising profit. Direct selling? MLM? The two are not? In this regard, a number of grain and oil industry insiders told reporters that the current situation is concerned, still do not see the property.
Reporter was informed that, after the introduction of the whole industry chain strategy in 2009, COFCO, began the rapid expansion of the road, the rapid growth of assets to make one step towards multinational grain merchants, including in oilseed crops such as soybeans, rice processing capacity, wheat processing capacity of press index, with another giant Feng Yi International has been close to. In the terminal sales layout, COFCO has also started a new account or.
Industry analysis:
Mobile terminal sales of grain and oil
"Arowana, COFCO and other giants have already begun the electricity supplier of the road, to center, preemptive layout of the various channels or is considering the giants of the moment. If the terminal is concerned, regardless of electricity providers, micro business, as long as the price is reasonable, door-to-door, for businesses, consumers have a lot of benefits." A personage inside course of study tells a reporter, first, consumers through PC or mobile terminal shopping consumer behavior has no need to cultivate, and in terms of grain and oil, which is similar to the daily chemical products, belongs to daily consumables and big and heavy, so door-to-door very popular; and for the enterprises, due to industry price stability, low profit 1:30 difficult to change, electricity, micro channel can save sales of intermediate links, reduce distribution costs, and even get better service evaluation. "And the advantages of giants is high brand awareness, do not need to spend a great effort in the multi-channel development harder yelling to introduce myself." Its analysis.
One industry observer told reporters, regardless of COFCO stationed in derivative of such a pattern will not be blocked, but in recent years, including Han beam, Langsha, more and more well-known brands to enter the micro business are washed to the micro channel. "After all mask overflow has let micro business in the shadow affinity, three products, big brands settled or help micro business reputation improved." 3
(original title: COFCO arowana high in both derivative statement denying involving direct)
Editor: Xiao Shen
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, as in the "direct" micro channel, scan two-dimensional code free reading.
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