Direct reporting network Beijing February 18th news (News Express) grasp the future development opportunities of health care products, to maintain the sustainable and healthy development of new formats. Derivative Committee of the China Health Care Association recently in Beijing was formally established, as the Chinese health products industry first specialized derivative industry management mechanism, the micro business committee will assume the entire health care products industry micro operators operational guidance, industry standard formulation and actively promote the micro business industry the healthy development of.

It is reported that China's micro business industry with the rapid development of China's micro channel and the rising of, at present, micro channel, active users has reached 6 billion people, marketing value appears day by day, has gradually become the brand promotion for health care products industry an important tool. And this year, with Joincare, Guang Yao, Yunnan Baiyao, modified pharmaceutical and other traditional health food companies poured into derivative and 2015 was also industry "health care products derivative first year is.

However, after the mask derivative market boom bust brings all sorts of malpractices, the state of micro business market management pay more and more attention, the industry began to discuss how to standardize the derivative market, guide the healthy development of the industry. Under this background, the China Health Care Association timely decide the establishment of a professional micro business management mechanism, micro business committee members, through industry self-regulation, set the power of the whole industry micro operators to explore, for future China's micro regulation of business and healthy development provides useful practice and decision-making reference.

It is understood that drafted for orderly micro Business Committee of business development and related industry standards, China Health Care Association invited China's famous micro business experts, posture the United Church group president Xu Ximing became micro Business Committee of the secretary general, in health care products micro operators very successful posture the United Church has also become a the Association's first micro operators demonstration units, tries hard through micro business enterprises of the new practice and the results of experience and quickly established in line with China's national conditions, professional, scientific health care products derivative industry development mode.

It is reported that beauty and health management expert Timmia Hall of the world's leading is worthy of the name of online care giant, with products in Geek spirit and operation of Internet thinking, posture the United Church has five consecutive years ranked first place in the Chinese health products business transactions, and in health care products cross border business platform and a large area of health popular category in remote far ahead, at present have been established covering business, micro business and retail terminal channel marketing mode. The micro operator can be called a model for the industry, since the launch in 2014 derivative, a year short time, posture the United Church of micro channel public fans breakthrough 50 million people, micro channel sales reached 5 billion, the micro business management mode and zmt minimally invasive alliance platform by industry wide attention and imitation.

China health care association committee secretary general, Xu Ximing, President of the United States in an interview with the media, said China's first health care products business standards and norms are being drafted, is expected to introduce the end of this year. 3

(original title: China Health Care Association Committee recently officially established in Beijing

Editor: Xiao Shen

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