Direct reporting network Beijing February 16th (China Business News Network) direct sales in China from 1990s to date, has experienced a disorderly development, comprehensive prohibition and transformation and development of different stages of development.

In 2005 to fulfill the commitment that our country joins World Trade Organization, the cancellation of no fixed place of wholesale or retail services in the establishment of commercial presence, the State Council promulgated the "direct management Ordinance", open and regulate the direct sales. At the same time also promulgated the "ban on marketing regulations," continue to crack down on pyramid schemes. Direct selling in China has embarked on a standardized development track.

10 years, China's direct selling industry under the supervision of the relevant departments to regulate, self management, innovation and development to become the main theme of the growth of direct selling enterprises. Direct selling industry has gradually grown into a more important force in the field of China's trade and industry, to expand domestic demand, foster economic development of the autonomous power and so on. It can be said, out of a Chinese characteristics of the direct marketing industry innovation and development of the road.

Direct selling industry has made great contribution to the promotion of independent entrepreneurship, prosperity of the regional economy and the spread of health ideas, etc., to the development of China's economic and social development has made due contributions.

Increase employment opportunities, alleviate employment pressure. In the current context of the whole society to promote employment, the direct selling industry can assume a responsibility, is a no walls of the employment platform". It can be said that China's direct selling industry has broad prospects and great potential to provide employment opportunities.

Promote the circulation of commodities, active market economy. Direct selling is a large number of modern distribution mode, is a new type of industry, health and norms of direct marketing can effectively reduce the operating costs of enterprises, to promote the circulation of commodities under the conditions of the market economy has a positive effect.

Increase local taxes, and prosper local economy. In recent years, with the increase in the number of enterprises, direct selling enterprises to effectively increase local taxes, and prosperity of the local economy. Direct marketing to encourage entrepreneurship and seek second career, which is bound to bring more vitality to the community. China's direct selling regulations promulgated 10 years, the Foreign capital company have to, which also helps increase the national average income and enhance the comprehensive national strength.

Promote enterprises to fulfill their social responsibilities, and promote charitable activities. In recent years, the direct selling enterprises in the participation of charitable activities, the increasing number of resources involved, the face is growing. Statistical data show that public activities in the direct selling industry investment of more than 10 billion yuan, to participate in public welfare projects in more than 5000, education, poverty, health, environmental protection, disaster relief, vulnerable groups assistance covers almost all the field of charity. The nurturing community charity. It can not only relieve the state financial expenditure, but also enable enterprises to get social recognition, to achieve a win-win situation.

Spread modern health concepts, enhance the level of civilization. From the current direct selling industry in terms of product categories, nutrition and health care products and beauty skin care products are the two major categories. In the Ministry of Commerce and the State Administration for Industry and Commerce announced the scope of direct selling products, nutrition and health care products and beauty skin care products are also the main products. As these products in the sales process of health, beauty and other basic concepts and the continuous promotion and dissemination of basic knowledge, but also indirectly enhance the level of civilization of the whole society.

An increase in the number of direct selling enterprises, expand the scale at the same time, different degrees exist various problems, such as overall industry is still relatively small scale, unbalanced regional development, enterprise staff turnover rate is high, professional talent shortage, some direct selling companies exaggerated publicity, consumer rights and interests protection is not enough. With the development of Internet and modern logistics technology and the new normal economic environment, the development of direct selling industry and industry management are also facing more challenges and opportunities. For the direct supervision departments, that is, to push forward the decentralization, for enterprise development to create a broad market space for development, it is necessary to strengthen the supervision of things in the post, for the enterprise to create a code of good practices on the legalization of the marketing environment, to ensure the sustainable and healthy development of Enterprises Fair. The direct selling industry, on the one hand, the enterprise should be more consciously abide by the relevant laws and regulations, strengthen industry self-discipline, standardize the operation, on the other hand also to adhere to the market demand oriented, continuous reform and innovation, new technology and new methods in fusion and improve the direct sales model, in the new normal, give full play to the superiority of its own direct sales, greater contributions to the social and economic development. 3

(original title: direct marketing is still need to do a good job, no wall of the employment platform)

Editor: Xiao Shen

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