[news] January 20th report of Beijing (International Business) to give full play to the news media in the direct selling industry guide public opinion and supervision functions, to further standardize the market, marketing environment, purification, help support and service of direct selling enterprises legal compliance to carry out direct selling activities, in January 18th, "International Business Daily" column will meet with the national sales reader.

This column will become the authority window panoramic development direct interpretation of policies and regulations and industry; multi angle reports direct news events, exposing violations of the direct assessment of positions; real-time tracking, to understand and grasp the development trend of the world direct selling industry.

With the two regulations, 11 years, the direct selling industry gradually standardize the development of roads, improve the consumer objective cognition of the industry, the direct selling industry has become an indispensable part of Chinese retail industry, especially in making great contribution to promote employment and economic development etc.. Overall, the overall performance of the industry tends to be stable, and in 2016 China's direct selling industry, there have been some new trends and changes.

Policy has tightened relaxed direct selling industry product category product catalog gradually liberalized, consists of five categories into six categories, product concept and definition and prohibition of OEM production qualification.

In March 25, 2016, the Ministry of Commerce, industry and Commerce Administration issued the 2016 No. seventh "on the direct product range notice", the direct product range has been adjusted, the new increase of "home appliances", thus China direct selling industry at the end of the five major categories of products of the times. In the introduction of the policy after January, Amway and will launch a multifunctional electromagnetic oven, and other enterprises Longliqi also began to study the new home appliances category.

With the relaxation of product categories at the same time, the company's production of qualified products are tightening restrictions. In October 2016, the Ministry of Commerce issued the "direct selling product categories and production guidelines (Trial)" notice. Which clearly lists the qualification requirements of various types of direct selling products, but also provides direct marketing products by direct selling enterprises or direct selling enterprises of the parent company, holding company production. Coincidentally, in July 1, 2016 the implementation of the "health food registration and filing procedures" also banned the oem. So, this provision introduced on the production and management of direct selling enterprises were strict, have higher requirements, the direct selling industry in recent years, such as rent card anchored illegal behavior also can effectively curb the formation of.

The development of the industry has the opportunity to challenge the overall performance of the industry to maintain the rise, but the growth rate slowed, some of the old straight enterprises suffered development bottlenecks, into the adjustment phase, there are some direct zombie companies appear.

In 2016, the direct selling industry still maintained a good momentum of development, according to preliminary statistics of each big enterprise performance, most of the new cards enterprises through continuous accumulation, force, good performance benefits are achieved in this year. And Amway, such as the old direct selling enterprises in this year, but the performance has continued to decline.

Although there is still a new era in 2016, such as veteran direct selling enterprises to maintain growth, but there are some old straight into the adjustment phase, the development of a bottleneck. The outbreak of collective rights events in the direct selling industry, three strains of Holmes and several direct selling enterprises have suffered different degrees of dealer events.

Nevertheless, some of the traditional domestic enterprises are still trying to transition, competing to enter the direct selling industry.

At the same time, the increase of new enterprises and the change of external environment bring more challenges to the development of the industry.

The major direct selling enterprises, especially many veteran direct selling companies frequently on direct selling, direct selling areas were adjusted to have "you may say, to a certain extent also reflects the operating pressure is more and more big, the old enterprises direct external competition more and more. Increased competition may also form part of the direct selling zombie enterprises.

Direct selling industry by the impact of illegal mode of mobile social integration and direct sales model, increasing the funds, illegal fund-raising rampant rampant.

Electronic mall, micro business, net red, APP and so began to apply more to the direct selling industry.

2016, more than 80% of direct selling enterprises operating a subscription number + service number, Amway built a Amway easy networking, etc.. These can be described as a new era of direct selling industry mobile social products, leading the industry to create a different scene.

At the same time, but also suffer from the direct selling industry in 2016 capital gold and illegal fund-raising, network marketing, the raging. Media rough statistics, since 2016, the capital of disc type MLM activities is very wide spread, the public security organs and the major billion yuan more than more than 30. The rise of the fund's distribution of direct sales personnel, shaken the confidence of some direct selling enterprises to regulate the operation, destruction of the ecological environment of direct selling industry. In addition, illegal fund-raising, pyramid schemes and other phenomena have affected the healthy development of the direct selling industry. Thus, we firmly believe that in 2017, after all, to standardize the management oriented, product oriented root.