[direct reporting network Beijing on January 15th news] (author Ouyang Wenzhang) January 11th Xinhua News Agency reported, reporters from the Taiyuan group was informed that the Chinese not only for the first time the nib steel production, and is developing a more international top without environmental protection pencil. The story of the direct selling industry should also have to strive to produce the world's top direct selling products.

"The pen head" news is a concern, because prior to this, as the world's largest producer of Chinese in ballpoint pen, pen pen core of steel material, has long been highly dependent on imports. The seat body is only 2.3 mm in diameter, whether it is production equipment or raw materials, have long been mastered in Switzerland, Japan and other countries.

Can the car production of aircraft missiles, why not produce small pen? In many people's view, China has long been recognized as a manufacturing powerhouse, but it can not be called a manufacturing powerhouse, or even interpreted as a typical symbol of the spirit of China's manufacturing process and lack of craftsmen. Now finally have China ball pen nib steel enterprises with production capacity for joy and excitement is a completely natural thing. But for Chinese enterprises and even China's economy, its significance is not only to fight for breath, but also in the huge commercial value behind it, as well as the economic transformation and upgrading of the enlightenment.

China's supply side structural reform is developing in depth, the direct selling industry plays a very important role in this reform. I think, to develop the health industry, is an important supply side Chinese direct selling enterprises leveraging the structural reform of the fulcrum. To achieve this goal, the direct selling industry urgently needs a similar "ball point pen" story. There is no world-class top selling products, direct marketing companies can not stand firm in the fierce market competition. In recent years, many direct selling enterprises have recognized the importance of this issue, have been working with domestic and foreign scientific research institutions, institutions of higher learning, research and development of high - tech direct selling products. It's a good start, but it's not enough. For example, in the field of health products, foreign brands can be found everywhere, while domestic brands tend to have little influence on the market. What's the reason? It seems that the most important reason for our health care products, in terms of scientific and technological content than others, so, in the health care market, China's big brands are not many. So, how can the direct selling enterprises with strategic health as a fulcrum, leveraging the supply side structural reform?

All in all, the occupation of high technology is the master switch. "The ball point" of the story that we should be fully aware of, as long as the direct selling enterprise products really can be comparable with the imported products in terms of quality, and have a certain price advantage, then the domestic direct selling companies with foreign direct selling enterprises there is hope. As we all know, the overall scale of China's direct selling industry, foreign direct selling enterprises should be greater than domestic direct selling enterprises. Do not say, on the performance of a Amway accounted for about 1/6 of China's direct selling industry performance, is the real aircraft carrier". While the domestic direct selling companies, although the number of enterprises more than foreign direct selling enterprises, but large pharmaceutical companies are direct selling business, are some of the most "dinghy", small size. So, we really catch up with foreign direct selling enterprises, must have a similar "ball point pen" story. In other words, our direct selling products must have their own core technology, to be better than others than others are. Such products will have a broad consumer market, in order to truly grow our own direct selling enterprises.

In a highly competitive, dynamic direct selling market, the innovator should live the best. With the reduction of non market factors, in the trend of consumption upgrade, the direct selling industry that can also be mixed crudely made well pattern has gone. Ball pen head, the story has just begun, and the supply side structural reform in the forefront of China's direct selling industry, it is clear that the need for more similar stories!