Straight thing: ten years, "China direct marketing" on the development of direct selling industry has played what role?

Ouyang article: I was originally in the system of cadres, retired after the system belongs to the scholars outside the system, the government of the scholars outside the system is generally not enough attention. So, when it comes to "Chinese marketing economics" of the direct selling industry development, I dare not say, this should be the direct selling industry review. But from my personal observation, "direct marketing economics of China" published ten years, the following aspects have had a positive effect:

First, from the economic point of view to direct the establishment of their own theoretical system. Before the publication of China's direct selling economics, China's direct selling is not a theoretical system. The theoretical framework of China's direct selling economics, in fact, embodies the basic principles of market supply and demand in the primary stage of socialism in china. According to this basic principle, I study the economic relationship between the direct selling enterprises, direct sellers (direct sales), and the three consumers. Each chapter is based on the study of the economic relationship between the three, which guarantees the correctness of the basic theory. Direct the development of early, some Direct Selling Company ignored the direct selling enterprises, business (Sales), the degree of association between the three consumers, with the so-called direct western theory to direct the promotion, said to be "overnight" means of marketing, the MLM prevalent chaos. Therefore, China's direct marketing must be based on the basic principles of market supply and demand in the primary stage of socialism, to find the balance of interests between direct selling enterprises, direct sellers (direct sales), and consumers. Therefore, the theoretical system of "direct selling economics of China" is in line with the basic intention of China's government to open direct selling, and also meets the requirements of the structural reform of supply side.

Two is to provide a theoretical support for the development of direct selling industry. I put forward the "CDE marketing is China's direct sales upgrade alternative channel model" in the "direct marketing economics". CDE marketing is through the chain network (Chain, Network) (Direct marketing network network of direct sales personnel staff), e-commerce (Electronic Commerce Network) the "triple play" marketing channel, this is China direct characteristic direction. Practice has proved that ten years ago, I put forward the "CDE marketing" has been used by many direct selling enterprises, but it is different. In the channel management, I put forward the "direct marketing management must use the theory of property rights to the implementation of the" point of view, that "harmonious unity of nature of property rights, property rights and legal and moral rights, this is the best state of" direct sales channel management, and further puts forward the channel management, focusing on the establishment of harmonious labor relations and direct sales. These innovative points of view, I think the development of direct selling enterprises should have a certain role in promoting the development of.

The three is for the theoretical and academic research played a direct role. For ten years, there are two things that make me feel good. The first is the research of the University and my research. Some of the institutions of higher learning in China, "direct marketing economics of China," published in the issue of concern, I received a lot of college professors, scholars call, I was encouraged. I found that, like Peking University, Nanjing University, Zhongshan University and other colleges and universities many professors and scholars, published many significant direct papers, some of their ideas and I in "Chinese direct economics" some of the views are consistent. Two is "China direct selling economics" became the library collection. I found that most of the country's university libraries, the county library and the Party school library, the collection of the "China direct economics". This makes me see, "the advent of Chinese direct economics", has theoretical and academic research has played a direct role. I hope to further deepen the theoretical research on direct selling, and provide more theoretical support for the development of direct selling industry.