2016-12-23 17:06
Network MLM a variety of careless was ＂routine＂
[direct news network Beijing December 23rd hearing] (CNR network) current network MLM illegal activities, especially under the name of micro business, electricity supplier, multi-level distribution and other pyramid selling activities show a trend of continuous spread. This year, the State Administration for Industry and commerce, industrial and commercial deployment of market regulatory authorities around and severely punish illegal activities of network marketing, as of the end of November, the national industrial and commercial administrative organs to investigate all types of MLM cases 967, the amount of 220 million yuan confiscated. Network marketing as a traditional MLM illegal and criminal activities of the variants, not only has all the traditional MLM harm, but also has its own characteristics, with greater social harm, understand the network marketing, can help to keep away from the trap.
Network marketing routines which?
Marketing refers to the organizer or operator through the development of staff, who asked to be the development of the development of other people to join, to the development of the personnel quantity with its personnel directly or indirectly rolling development or development of sales performance for the calculation and payment, or asking the staff to pay the fee or to subscribe goods in the form of pay fee with the development of other people to join or qualifications to seek illegal interests, disrupt the economic order, affect social stability behavior. The nature of network pyramid selling is still pyramid selling, which has the characteristics of virtuality, concealment, interaction between man and machine, unprecedented openness, the leap of space and time.
With the increasing role of the Internet in people's lives, some traditional economic crimes also extend to the Internet virtual world. At this stage, the new network MLM cases occur, involving huge funds; new network MLM temptation high, renewable ability; part of the new network MLM operation outside, to combat the difficulty.
Network marketing gimmick but the basic routines and retrofit, pyramid schemes are common: door fee income, goods or pay a subscription fee to obtain qualifications; pull the head, the need to develop others to become their own downline; team payment, directly or indirectly to the number or pin development personnel sale performance calculation of return or bonus basis. These features in "the prohibition of marketing regulations" in a more clear and detailed provisions, in addition, there is a recognition of the pyramid are not deviate from the rules: don't be huge temptation, there is no "pie in the sky" good.
What are the forms of network marketing?
Although essentially consistent, but the network MLM often Phi different coat, summed up, mainly in the following areas.
"Electronic commerce": an electronic commerce enterprise registered criminals, then this name to build an e-commerce site, and to "online shopping" "network marketing" network direct purchase and other forms in network marketing activities.
Free profit type: a lot of social free profit value-added consumption "pyramid schemes," said consumer do not have to spend money, buy free goods "," consumer money = = free "spending 500 back to 500, deceptive strength, temptation, aroused the interest of many people, eventually fooled cheated.
Online entrepreneurial style: the name of the internet entertainment, while the Internet to make money, eating hot pot brush micro-blog, monthly income of 100 thousand yuan propaganda banner. Some network MLM molecules young people eager to seize the business and success psychology, with home business network business network capital operation network investment as bait to cheat, to lure young people fooled, so as to achieve the purpose of network marketing development member.
Network game style: to play online games, Amikami Hiroaya name, the development of members engaged in the game stock, lucky betting and other game prepaid card business to direct sales award, sales award for bait development offline.
Mutual love: some website promotion some "special effect bio health products", claiming that the membership can be cheap or rebates, this network mlm.
Network marketing typical representative - by micro business activities
This year, the State Administration for Industry and Commerce issued the "Circular on further improving the work of the" investigation of network marketing, business requirements, markets around the regulatory authorities to strengthen the network marketing case analysis, collecting cases of filing and investigation, cut off the transmission channel of network marketing information, to further improve the network marketing and work. In this notice, SAIC clearly pointed out a more covert pyramid schemes - the name of the so-called micro business engaged in MLM activities frequently.
The use of micro features to carry out network marketing business "has two aspects: one is the use of MLM acquaintances, friends, concealment, deception and strong; two is the spread of fast, wide area involved, involving staff, social influence.
Due to the micro business circle of friends is based on WeChat based marketing model, its marketing space has some privacy, with a "derivative" coat of MLM which has become a regulatory gray area "".
So, how to judge the "derivative" business model for marketing? Experts said, identify whether pyramid, to see whether they have the characteristics of pyramid schemes: a look at whether to pay or pay the entry fee in disguise, or pay to join only after get the provision of compensation and the development of the line of the two is to see whether the qualification; the level of direct or indirect referrals, that people join, and component level in sequence; the three is to see whether the line according to the profit, directly or indirectly from the on-line downline sales development provision to pay, or the number of directly or indirectly the development of staff remuneration or accrued rebates.
Insiders believe that the dispatch of the SAIC is expected to tear off micro dealer MLM camouflage, further combat dressed in micro dealer coat MLM behavior.
Network marketing how to manage?
At present, the nationwide large-scale, open MLM activities have been effectively curbed, MLM key areas of severe situation has improved, but still can not beat pyramid schemes lax.
Regulatory authorities should increase efforts to combat pyramid schemes. The State Administration for Industry and Commerce responsible person, has gradually formed the leadership of the local government, business and public security departments in close coordination, collaboration to combat pyramid schemes work pattern. Firmly grasp the investigation, remediation, advocacy and prevention of several key links, to take special action to supervise the handling, supervision, etc. on the regulation of MLM in key areas. Next, will continue to strengthen the MLM new situation, new trends in research and analysis, timely release MLM activities risk warning tips, in particular to increase the monitoring and crackdown on network mlm.
Related network platform should also assume responsibility for governance mlm. Liu Junhai, director of Commercial Law Institute of Renmin University of China believes that simply rely on user self-discipline is difficult to eliminate MLM behavior, network platform has the responsibility and ability to control MLM problem. In the micro business as an example, even if the platform involved MLM WeChat account seizure, the trick to re apply for the account is not difficult, so the platform to strengthen technical supervision and self-discipline, initiative to identify abnormal account. In addition, improve the reporting incentive system is also a necessary way to combat network mlm. (Xinhua, people's daily, Legal Daily, etc.)
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