2016-12-22 13:24

 

Amway report: entrepreneurial boom Chinese entrepreneurs tend to reason

 

[news] direct reporting network Beijing on December 22nd (first financial daily) in the double upsurge and the winter capital under the background of the government and the whole society should encourage and support entrepreneurship, especially to actively guide and support everyone can start the grass-roots entrepreneurship, part-time entrepreneurship, small and micro business development, and a variety of business platform
Positive economic down cycle, around the current China's overall entrepreneurial environment, entrepreneurial trends, entrepreneurial intentions, entrepreneurial pain and other topics discussed also with the capital winter continued and continued.
"Over the past year in venture capital circles is called the capital of winter, many had been regarded as the star of many start-up companies fell one after another, has been the capital blitz of venture financing difficulties, forced layoffs; the past year is also sober a year, the real needs of entrepreneurs began practicing internal strength, start return to the commercial nature, began to explore the user's. The winter we see more, entrepreneurs will encounter a series of difficulties from the capital, resources, traffic in the process of entrepreneurship, and overcome these difficulties requires not only their diligence and perseverance, but also requires a large platform of power." Sina vice president Deng Qingxu in December 16th, sponsored by Sina Finance 2016 China Volkswagen Entrepreneurship Forum cum Amway Global Entrepreneurship Report Conference on the 2016, said.
Former deputy director of the central policy research office, the father of Asian investment bank Xinli Zheng, former deputy director of the State Administration of Taxation Xu Shanda, entrepreneurs horse group chairman Niu Wenwen, Bofan time founder Wu Bofan, scholar of financial history of Song Hongbing, the Nankai University entrepreneurship research center director Yang Jun, sina.com.cn vice President Deng Qingxu, Amway Chinese public affairs general manager Zhai Minghe, and more than 100 entrepreneurs attended this event.
The famous economist and financial and business platform business representatives, business representatives that the double upsurge and the winter capital under the background of the government and the whole society should encourage and support entrepreneurship, especially to actively guide and support everyone can start the grass-roots entrepreneurship, entrepreneurship, small and micro business part-time, as well as the development of a variety of business platform.
"Fever" and "difference"
At the meeting, Professor Yang Jun, director of Nankai University entrepreneurship research center on behalf of the project team released the "2016 Amway Global Entrepreneurship report" (AmwayGlobalEntrepreneurshipReport, AGER).
The report was supported by American company Amway led by the German Technical University of Munich, the relevant research has been carried out for 9 consecutive years. More than 50 thousand of respondents in 2016 survey data coverage to 45 countries and regions around the world, introducing a lot of academic circles and business circles and policy makers to understand the views of entrepreneurs in the entrepreneurial process obstacles, difficulties and pain points, and with the community to find solutions, creating a continuous optimization the entrepreneurial environment for entrepreneurs.
From the report results, in the global context, the two keywords on entrepreneurship is the boom and difference".
Boom refers to the global scope, entrepreneurship and entrepreneurial activities remain high heat. In addition to the traditional elements of productivity, technology, capital, entrepreneurship innovation and leadership is the main factor driving the future development of the global economy. The creation of social wealth no longer depends too much on the organization of this unit, but may depend on a team or individual in the organization.
"In a global comparison of the data, the business was positive person is very high, but there is a big gap between the real and the people who want to start at the same time this ratio, such a gap can see is that in emerging economies, India, Brazil and Mexico, China, these emerging economies which the gap will be smaller, while in developed economies, the gap between the United States, France, Japan, Germany, they will be greater." Yang Jun believes that the "difference" is reflected in this.
"Amway 2016" global entrepreneurship report "shows that 77% of the respondents hold a positive attitude towards entrepreneurship, shows more and more people, especially young people willing to venture or self-employed to own a business, get a higher sense of achievement. The report also showed that gender and education factors have great influence on the entrepreneurial intention. Therefore, to eliminate barriers to entrepreneurship brings sex or education, create more equal and viable business opportunities, can greatly release the strong driving force of entrepreneurship to promote economic growth and increase employment." American company Amway president, President of the World Federation of Direct Marketing Association de Devos said in a video speech.
"Transformation" and "decline"
The key words on China's report are "transformation" and "decline"".
The disclosure from the report of Amway business index (AMWAYENTREPRENEURIALSPIRITINDEX, AESI) showed that China decreased from 74% to 79% last year, ranking from last year and India tied for first, fell to fourth, Vietnam, India, Thailand three is beyond. Amway entrepreneurial index is a comprehensive reflection of entrepreneurs desire, feasibility and compression of the core index.
It is reported that the study sample in China this year is 1015 people over the age of 18, from Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Nanjing, Changsha, Xi'an and other cities in the respondents. 86% of the respondents Chinese generally hold a positive attitude towards entrepreneurship, higher than the international average of 77% and the Asian average of 80%, but compared to 2015 this year, China respondents on entrepreneurial optimism the proportion dropped 5 percentage points. And when asked whether the thought of their own business, 51% China respondents will have this idea, although still higher than the international average level (43%) and the Asian average (50%), but the number than last year (62%) fell by 11 percentage points, indicating Chinese entrepreneurial potential decline.
Overall, this year's report shows that China's entrepreneurial potential and entrepreneurial index have been lowered. I think there are two reasons: the first is everyone is not very optimistic about the macroeconomic expectations, which contain the entrepreneurial intention is booming; second Internet plus, although this seems to create the use of the Internet platform business opportunities, but in fact now left to those new entrepreneurial opportunities are not many." Amway Global Entrepreneurship report Advisory Committee members, Dean of Nankai University Business School professor Zhang Yuli analysis.
Compared with last year, Chinese respondents this year, entrepreneurial motivation is more diverse, the main reason for choosing entrepreneurship is significantly different from other countries. Chinese entrepreneurs preferred to better balance the family and career, enjoy life, other countries preferred is no longer employed, to do their own boss. The other two reasons for global convergence, in order to achieve self-worth, personal goals and achieve additional income.
Responsibility and opportunities for entrepreneurs
"On the surface of 2016 the whole investment project is less and less, but the total investment has not declined. This means that a large number of take a business plan will be able to finance tens of millions of investment projects is less and less, but these projects after the reduction of capital is more optimistic about those potential projects. In this case, the so-called capital winter, in fact, poor winter projects." Bofan time founder Wu Bofan put forward their own understanding of the winter capital.
We are facing the fourth structural big conversion, the structural transformation of urban and rural integration as the main content of the reform and development. It will change the widening gap between urban and rural development trend, accelerate the development of rural areas. Therefore, we should seize the fourth big structural transformation brings entrepreneurial opportunities." Vice president of China International Economic Exchange Center Zheng Xinli pointed out at the meeting.
"All the entrepreneurs will eventually be put into an equal financing revenue, net profit and become equal, this is business the most difficult thing in the world capital market, no matter how innovative things, eventually need profit to return." Entrepreneurial dark horse group chairman Niu Wenwen also believes that entrepreneurs in the community to obtain flowers and funds should also be profitable to return to shareholders, employees and society, in order to fulfill their duties.
Indeed, in China economic new normal, double wave exploration has been spread in the background, development opportunities are in the face of entrepreneurs is not only rare, but also can not shirk its responsibility.
Overall, relying on demographic dividend, relying on resource costs, relying on environmental costs, relying on such a development momentum, this model has been difficult to continue." Xu Shanda said the former deputy director of the State Administration of taxation.
Xu Shanda appears in public entrepreneurship and innovation is an integral part of our development of the new. So the public entrepreneurship to change the way of development in the past, to be technically, in science and technology can have a higher level of ascension, to promote our economic development.
And adapt to the central and local governments in the relevant policies, taxes, social security to give entrepreneurs more policy tilt and support for entrepreneurs to provide a positive social environment and public opinion atmosphere.
Amway O2O public business platform to optimize business experience
From the beginning of the birth of the public entrepreneurial platform Amway in the current entrepreneurial environment, through the construction of entrepreneurial platform for entrepreneurs to provide a fair and stable entrepreneurial opportunities.
Amway Chinese public affairs director Zhai Minghe said that 57 years ago, Amway's two founders after several successful entrepreneurial experience, the Amway Corp was founded, to support entrepreneurship, promote entrepreneurship, rooted in the culture of Amway.
In 2015, Chinese entered the market 20 anniversary of the launch of the O2O Amway Corp to keep pace with the times, the public business platform, provide a high popularity, low threshold, low risk of fair robust entrepreneurial opportunities for aspiring entrepreneurs. The platform is supported by the product brand support system, mobile social networking system, customer experience system, as well as learning growth system support these four systems.
Among them, the product brand support system through the insight trend of the R & D team and strict quality control system for entrepreneurs to provide quality security products.
Mobile social electricity supplier system using Internet technology to help entrepreneurs solve pain points, entrepreneurs need a smart mobile phone can achieve information communication, brand promotion, product sales and customer service, online transfer to the studio strong relationship will be the accumulation of the line.
Customer experience system through the offline experience facilities, according to customer segments to carry out community activities, so that customers from depth experience Amway product connotation, corporate culture and lifestyle. Currently Amway has established 4 flagship Experience Hall in the country, the experience of the museum, the experience of the store, the 6 service centers, the transformation of the remaining shops in accordance with the plan to gradually build in the construction of the 16 experience in the museum, the experience of the country's flagship Experience Hall, the.
While learning growth system run by universities, entrepreneurship training center, to provide online courses, especially the direct selling system unique people helping people, hand in hand for the new coach, entrepreneurs tailored business solutions, provide a full range of intellectual support.