News: MaryKay is such a wide-angle interpretation of ＂Mei＂ good cause

2016-09-30 10:22

China Direct Selling News > Headline news >

Direct reporting network Beijing September 30th (reporter Shen Jie) in 1995 to enter China's MaryKay in 7 years after the beginning of profit. However, in recent years, the development of the American cosmetics company in China automatics. "Straight" WeChat ID:cndsn-zxbdw) found that MaryKay's sales in the Chinese market has surpassed the United States to become the world's largest MaryKay market.

So, MaryKay is how to interpret her "Mei" good career?

Carved Jade Heart

MaryKay to build a dream home for Chinese women"

September 8, 2016, MaryKay (China) Cosmetics Co., Ltd. is located in the center of Shanghai City, "MaryKay building" held a new administrative center opening ceremony. "MaryKay building" is the MaryKay invested more than eight hundred million yuan to purchase the office building, the future will serve as MaryKay (China) new administrative center is located, to support the long-term development of a company "dream home". The overall upgrade of the administrative center is not only an important part of MaryKay's investment strategy in China, but also highlights the headquarters for MaryKay's development in the Chinese market is full of confidence.

"Straight thing WeChat ID:cndsn-zxbdw) observed that in early 1995, the world famous skin care products and cosmetics company MaryKay will direct sales opportunities for women tailored career and unique corporate culture into the Chinese. Experienced more than 20 years of growth, the changes in the administrative center of the administration has also witnessed the continuous and steady development of MaryKay in china. Today, MaryKay (China) in the country's 35 major provinces and cities have branches, and in Hangzhou City, Zhejiang Province, the establishment of the United States outside the only overseas production center - MaryKay Asia Pacific production center. It is reported that, in order to create a "dream home" building, the designer uses the design concept of "jewel box", is like a piece of jade meticulously. MaryKay is the most unique career path, favorite star products, unique style, unique beauty full penetration of the three or four lines in the city's image ambassador "pink bus" and condensed ordinary women dream of public exhibition will subvert the traditional form of scattered all over the building.

"Rich female life" is MaryKay's corporate mission, MaryKay has been adhering to the founder of ash the entrepreneurial mind, hope to create more opportunities for women all over the world, to help them realize their dreams, "Myov, President of MaryKay Chinese said," into our dream home and you will find that MaryKay's "jade carving the heart of" not only makes a building in beauty of change, creating a life changing it more opportunities for thousands of women." A MaryKay lady said: "I imagine the establishment of the company, is that all women are able to get their desired success, the door for those who are willing and have the courage to realize the dream of women brings infinite opportunities." So, in the "MaryKay building", the new dream door has been opened.

Belief first

MaryKay's domestic R & D closer to China's consumer demand

"Straight thing" WeChat ID:cndsn-zxbdw) noted that in recent years, the development mode of some leading large Japanese direct selling enterprises is not the "asset light model", but more and more heavy, not only increase to set up factories in Chinese, building R & D center, but also investment. MaryKay also continue to increase investment in research in China, and even the power of scientific research into the office building. In MaryKay's new administrative center, science and technology and environmental protection elements everywhere, LED lighting the whole building, hundreds of conference rooms using whole intelligent management, all of the fresh air system, can automatically adjust the air volume according to the number of different. According to Mai, at present in China has established a team of 50 people IT.

Why MaryKay gradually the research and development as the focus of development in China? Mak said, MaryKay has been adhering to life priorities, namely "faith first, second, third". On the one hand, the new administrative building will give employees the feeling of home, this is the need to unite the strength of talent, and to improve employee loyalty. On the other hand, MaryKay is not only the direct selling enterprises, but also a global cosmetics company, enterprises need to consider how to meet the needs of different consumers, and expanding the brand influence, to provide differentiated services to consumers. Enterprises have deep Chinese market determination, at the same time, improve the Chinese R & D, production center is equal to the enhancement of the quality of the product, only to seize the commercial nature of product quality can find the vitality in the cosmetic industry, the direct selling industry.

"Straight thing") WeChat ID:cndsn-zxbdw also noted that at the same time on the Internet Chinese innovation has economic and social China now, MaryKay has been actively exploring the use of advanced technology, help sales team to carry out business China whenever and wherever possible. In early 2003, the electronic commerce lotus just buds, the company in the industry to enable the e-commerce platform of MaryKay windows". Since then, the company has been paying close attention to the development of mobile technology, in 2010, the official opening of mobile e-commerce platform - mobile phone version of MaryKay windows". This is MaryKay's first enabled mobile e-commerce platform company, the headquarters of the United States than before.

Continuity of beauty

MaryKay deep China women desire to enter the field of health care products

"Straight thing" WeChat ID:cndsn-zxbdw) noted that MaryKay in the past several years Chinese, annual earnings growth is not surprising, but step by step and go now. MaryKay (China) Cosmetics Co., Ltd. was founded in 1995, to make unremitting efforts to provide a favorite product, no limited career opportunities and positive social impact. MaryKay business in China, in 35 major provinces and cities have branches.

"Straight thing" WeChat ID:cndsn-zxbdw) survey found that due to China health care products market space is huge, the average cost for the China consumer health products accounted for only 0.07% of the total expenditure, while Europe and the United States the average consumer spending for health care products accounted for 25% of the total expenditure of 2014, Chinese health care industry scale is 161 billion, is expected to 2020 is expected to exceed 500 billion. In the face of the broad market Chinese health products, Mak said, MaryKay has plans to enter the field of health care products.

"We also understand that the only stay in the field of skin care products is difficult to sustainable development, to seek development in different areas is the most available." Mak said that the core of MaryKay's corporate culture, highlighting the "beautiful" definition of "beauty" of the word is very broad, but our products are for women, most of the sales team are women, so our goal is still based on women, beauty and health is very important for them. From cosmetics to health products, for MaryKay, the two field is open. The future, in the health sector, MaryKay will launch two different product lines related to women and health related basis, because the female also plays a role for the whole family to purchase products, the next step will be to expand the family needs. 3

This text is original, need to indicate the author and source when reprint. If there is infringement, the site will be held accountable for the corresponding legal responsibility.

Editor: Xiao Shen

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.