2016-08-29 15:20
News perspective: C2M mode or become a direct selling enterprise electric business breaking the way
[straight news network Beijing on August 29 news (reporter Shen Jie) in 2015, original Baidu veteran, Le Tao nets founder of Bi Sheng, launched a of its new "necessary" -- c2m business platform. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that the C2M electronic business platform on the line six months crazy growth of 150 times, making the C2M model quickly became popular, a number of traditional manufacturing enterprises to actively join. In the current development of the Internet in the context of the Internet tends to be calm, C2M model can also promote the direct selling enterprises to enter a new stage, it is worth pondering.
B2C to C2M
To promote the "consumer demand" as the beginning of the model
C2m is English Customer-to-Manufactory (acronym for customer to factory), is the core connotation of "customized production, through the Internet will be different production line are connected together, using huge computer system at any time to exchange data, in accordance with the requirements of the customer's product orders, set suppliers and production processes and ultimately produce personalized products industrialization customization is a new e-commerce business model of the Internet. "Straight thing" (micro channel ID:cndsn-zxbdw) found that c2m is don't in the traditional B2C, B2B mode, the realization of the direct connection of customers and factories, to remove all the intermediate links increases, able to provide customers with high quality, low price, personalized commodity. Will completely change the previous production driven consumer goods sales model, to achieve user demand driven manufacturing.
At the same time, "straight thing" (WeChat ID:cndsn-zxbdw) noted that the industrial era to manufacturers as the center of the B2C model, is in the process of collapse. Everything in the future will be reversed in a consumer centric situation, with C2B and C2M (the customer to the manufacturer). As Le Tao network founder Bi Sheng said, C2M model will become the B2C, B2B, C2C model outside the world's fourth kinds of e-commerce model. In short, c2m mode is to "consumer demand" start of user data using the Internet driven production manufacture, directly connected consumers and manufacturers, strip all out all the circulation link, inventory, order, zero inventory, maximize reduce product cost.
"Straight thing" (micro channel ID:cndsn-zxbdw) observed, due to the current domestic production capacity of each industry excess phenomenon is very common, especially is low-end industries even more, also a large number of users' personalized demand did not get to satisfy. On the market for high-quality, personalized demand supply is still insufficient. C2M model will be directly to the demand side of the product production side, combined with the use of large data, and fully tap the user information, guide production, as well as supply chain integration, improve product design, manufacturing, delivery efficiency. To achieve efficient and personalized product supply. In the current development of the Internet in the field of cooling trend, C2M model has the potential to become the next stage of the development of the Internet direction.
At the time of development
C2M model can alleviate the direct selling enterprise pain points
From the perspective of the development of the Internet, in the past due to the high growth characteristics of users, business growth rate is generally faster, to cover up a lot of problems in the development of the Internet industry. The development model of rough, high operating costs are not a problem, a huge amount of business growth continued to promote the industry development. And the current Internet population bonus is gradually disappearing, the user growth is becoming increasingly weak, in the past, the conflict will be covered by the rapid growth of the outbreak. How to cope with rising costs, how to solve more and more common personalized needs, will become the next stage of the development of the Internet needs to pay attention to the problem.
"Straight thing" (micro channel ID:cndsn-zxbdw) found that, although the direct selling enterprises have "net", but success is not much, the direct marketing enterprise business platform at present the reason is not too successful, one of the main reasons, direct product are biased in favor of career oriented, price is on the high side, so only the membership system to sales. Coupled with the basic direct business electricity suppliers O2O, B2C model, can not meet the pursuit of personalized consumer psychology. In contrast, C2M can meet the personalized consumer demand. In the past, the Internet business model is the pursuit of large quantities, large-scale, homogeneous products, namely the so-called explosion models, so as to achieve cost reduction, but the lack of personalized products. With the speed of information flow, the way of communication is highly developed, the concept of consumer spending has begun to change, more and more attention to personalized products. Scale production and personalized demand in the previous model, this contradiction is difficult to reconcile.
"Straight thing" (micro channel ID:cndsn-zxbdw) attention to and under the c2m mode, the use of Internet technology to connect customers fragmentation, scattered individual needs, and then integrate this information and in modes of operation to provide it to the manufacturer, on the premise of ensuring the manufacturer based on the scale of production to meet the individual needs of consumers. Reduce costs, both to reduce the cost of consumers to buy, but also to reduce the cost of producer inventory. C2m mode will users and manufacturers direct, cut off all intermediate links increases, make product prices fell sharply, for customers to save the cost of purchase. At the same time, the manufacturer according to the individual needs of the individual needs of the production, to avoid a large number of inventory led to the increase in the cost of enterprises. To achieve a win-win situation for both consumers and manufacturers.
Industrial 4 shocks
C2M mode or become the key to the electricity suppliers break the board
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed the resources of our traditional manufacturing industry consumption, poor ability of independent innovation, core components of dependence on foreign high, and in recent years the manufacturing industry of long-term survival of "low cost advantage" in a gradual loss of again. While at the same time, in recent years the set off a wave of a new round of technological revolution and industrial revolution, developed countries to follow the trend of the times have thrown stimulate the growth of the real economy of national strategy and plan, hope through technological progress and industrial policy adjustment, to regain a competitive advantage in the manufacturing industry, industrial technology powerhouse Germany is to throw out the concept of "industrial 4.0, one time attracted global attention, countries have to follow.
And when it comes to industry 4, in fact, the concept is very simple. In 2015, China had several concepts of fire, "the Internet" is one of the important. "Internet +" is a tremendous concept, which contains "Internet + financial", "Internet + direct marketing, Internet electronic commerce and so on each kind of pattern, and Internet + manufacturing" is often said that the industrial 4.0. At the same time, industrial 4 is designed to enhance China's manufacturing industry, to build China's wisdom made, becoming a new phase of the new phase of historical mission, and innovative C2M model seems to also provide a new way for the Chinese industry to break the impasse.
"Straight thing" (micro channel ID:cndsn-zxbdw) observed, borrow c2m mode, consumers in the manufacturing enterprises have their own marketing platform direct orders, based on the support of the information system of industrial 4.0, the factory received orders about the individual needs of consumers, enterprises according to the design requirements, procurement, production and delivery. Eliminating the circulation link, more money than Taobao, according to forecasts can save 40%. In addition, c2m mode using impossible just limited to the manufacturing industry. At present, health care, education, tourism and other industries in the supply of products and services are still problems, with the renewal of the concept of consumer spending, personalized demand growth will also encourage enterprises to through direct or indirect means to guide consumers to participate in the design of products and services, to achieve customized. Although the C2M model is in its infancy. But in the long run, because the C2M represents the future direction of development, or become the key to direct enterprises breaking the electricity suppliers. 3
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Editor: Xiao Shen
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