2016-08-15 16:16
News: micro direct wide-angle outbreak of ＂field force＂ will be popular
[straight news network Beijing on August 15 hearing (reporter Shen Jie) with the development of economic and social, to the Internet as the representative of a new round of innovation of science and technology revolution, gave birth to the the emergence of many new industries, new formats, direct marketing industry is no exception. "Straight thing" (micro channel ID:cndsn-zxbdw) noticed ensued with some great changes, "direct + derivative can fusion burst out" primitive "is still worth looking forward to.
Micro Era
Micro marketing derivative micro direct mode has been looking forward to
Micro direct selling as the name suggests, is through the use of new media micro Bo, micro channel, micro electric tools and techniques, combine direct principle, across time and geographical restrictions, careful layout, a large number of filtering and fast positioning, accurate grasp the target groups, so that a large number of accurate customer initiative to find a home, let talents or the intention of customers take the initiative to find a home to the model. Micro direct marketing is a part of the micro marketing, with the rapid development of communication technology, micro direct marketing is beginning to emerge.
"Straight thing" (micro channel ID:cndsn-zxbdw) survey found, the premise of "micro marketing" is "micro" and "microblogging platform using" individual "necessary resources integration," individual "to" collective "," collective "and the formation of the group data, business on the basis of the corresponding data to achieve the" start "to a model of" terminal "quick consumption. So the future of all the value of micro direct mode is actually a national direct marketing concept, the production of enterprise products, consumers buy directly, in the middle of the transfer of the logistics. At that time the regional agents, agents or two, the concept of the three agents will slowly fade. It is precisely because of this, Tokio Toshinaga in China's micro business in just a few years to win the development of more than twenty years of direct sales.
Also "straight thing" (micro channel ID:cndsn-zxbdw) noticed now, whether domestic or foreign direct selling enterprises, regardless of the CEO or dealer, the high turnover rate is the key factor causing a large number of direct refugees. At the same time, the direct selling business products are mostly based on health care products, which determines the dealer must continue to find a healthy concept, the rich, there is a demand, the right to determine the precise crowd. Many direct marketers began sales to the friends and family around, slowly will find around the interpersonal resources used almost the same, they can keep the continuous to find accurate customer, unable to complete the performance evaluation indicators (except for advocating non sales will be able to make a lot of money of the company), not to earn money, automatic left the direct selling industry towards the update mode of the derivative. Although there is a lot of controversy in the micro business operation model, but does not stop the pace of development of micro business.
Micro business + direct marketing
Marketing innovation or can make both the same
Now the Internet always have many different derivative and direct and MLM article, but few about direct and derivative can work together to develop the, but from the point of view of the current situation, direct selling enterprises to into derivative as the circulation channel, and micro business to apply for direct selling license to enter the direct sales industry, are ambiguous attitude is evident.
"Straight thing" (micro channel ID:cndsn-zxbdw) learned, too much direct selling company founder, because I believe the direct way is more likely to be unmarketable products sold, then hastily change business model, and the establishment of direct marketing companies. Actually they lack practical experience in direct selling enterprises, company management chaos, many loopholes in management, personnel disputes constantly. Investors, operators and direct dealer network head between the responsibility is not clear, interest allocation is undeserved, investors on the operators lack of trust, often unwarranted intervention; operators cliques to build their own system, serious internal friction; and direct net head tend to require the company to modify the system, ensure that the "pyramid" interests (many direct sales companies repeatedly revised bonus system). Now veteran direct selling enterprises are facing serious problems, especially in the rapid development of the Internet today, they actively seek new model to become a breakthrough.
But for the micro business, much of the controversy than the three distribution. Derivative unbridled development agents resulted in micro marketing a unmanageable due to consumers for micro business development agency are very bored. How to legally carry out the three level distribution becomes the brand, it is the problem that the micro business needs to solve urgently. Micro business enterprises are envious of direct selling enterprises with a complete line of training and viscous, a complete enterprise culture, especially the direct selling industry has its legal framework and operation of the law, and relatively perfect regulatory supervision and protection. But for the micro business, there is no targeted legal supervision, no barriers to entry. "Straight thing" (micro channel ID:cndsn-zxbdw) observed, derivative and direct with each other's advantages, combined with each other may be a marketing innovation. The two channels reach the same goal by different routes.
Prehistorical powers
Micro direct or replace the traditional marketing mode and popular
"Straight thing" (WeChat ID:cndsn-zxbdw) found that the traditional direct sales model has personnel promotion, is the promotion of people and people, joining the need to pay membership fees, into the system, a certain score. Not open straight camp or franchise stores, need to go to a place to get the product, so that some members to the consumer hand. Saving is a large part of the payment is a small part of the consumers do not want to take delivery of the goods, "members" of the delivery of the logistics costs". The traditional direct selling model is a waste of time and energy.
Direct marketing and micro business to a certain extent, there is a great relationship between the two are more important to the exchange of communication between people, but the way to communicate a online, an online. So if both can be a powerful combination, on the one hand to solve the problem is now difficult to expand the micro business, on the other hand, can make a smooth transition to the Internet business layout. Today, many people believe that direct sales + electricity suppliers, to the Internet, is an inevitable trend of development. Mainly because the next 90 will be direct sales force, for them, has developed a habit of online shopping, online consumption, so the direct selling enterprises should be direct connection with the electricity supplier, through electronic business quickly opened a new situation.
Direct marketing experts to "direct" (micro channel ID:cndsn-zxbdw said, the future direct marketing industry will steady development, will get more and more market recognition, with more and more enterprises Shen card with the card, the direct selling industry will will face increasingly fierce competition environment. So many direct sales companies early began the layout plan "direct +" business, through "direct +" a pattern, including direct + electricity, direct + derivative and so on, or direct + some industries, including direct + agriculture, direct marketing and manufacturing on the market to the overall layout of, continue to grow their own foundation, access to long-term sustainable development. It is not difficult to see that, micro direct marketing can help direct selling enterprises rapid expansion to online business, but the merging of two different physical to break through barriers also not all companies will be able to afford, once the bear will break the "primitive" and, of course, is also a process of arduous tasks and far.
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.
|
