2016-07-28 16:18
As the core of the password and the depth of interpretation f valley behind the marriage
[news] July 27th reporting network in Beijing (china.com) recently, NU SKIN officially launched the new strategic cooperation with the eastern valley. This is the Nu Skin as a new following a "valley of the Oriental beauty" Industry Promotion Center launched one of the units, and, Fengxian District, Shanghai city government in the health and beauty industry of the deeper cooperation.
As a business throughout the 54 markets around the world, multinational company with the world's top R & D manufacturing resources, and is rooted in Fengxian 10 years the industry pioneer and leader of the party and of Nu Skin as new and "Oriental beauty Valley" perfect "marriage", on the one hand, help to improve the competitiveness and influence of Fengxian District health beauty industry; on the other hand, will also be relying on the Nu Skin as a new global influence, to further promote the integration of the resources of the enterprise, the government and the industry cluster and form a cohesive force, realize the complementary advantages of symbiotic, jointly promote the "Oriental beauty Valley" grow into the forefront of the world.
It is understood that "Oriental beauty Valley" is a in Fengxian District global carrier, products related to the concept of "health and beauty" shaft, axle service, industrial axis 3 coordinate system composed of "three-dimensional industrial system", eventually forming a to health beauty industry "as the core, a variety of industry symbiotic win-win" health beauty industry alliance.
As the earliest settled in Fengxian health beauty industry pioneer and a leader who, as early as in 2000, of Nu Skin such as in Fengxian Industrial Comprehensive Development Zone, Liuzhou Yang factory registration. By the end of 2011, when more than 5 million yuan of investment of China Innovation headquarters park in the core area of Fengxian Industrial Development Zone groundbreaking, or around farmland throughout, the weeds. Now some well-known daily chemical enterprises, such as the fastest growing "Han Shu", "Garan, South Korea's largest cosmetics OEM enterprises", silk beautiful poem "brand, after a few years one after another until the in Fengxian settled rooted". Rooted in the Fengxian ten years to, of Nu Skin such as by virtue of innovation and development in the health and beauty industry, not only has become Shanghai's economic development and one of the main emerging powers, and in the Fengxian District exploration to "she economy of supply side reforms to innovative demand, demand activation process plays an important role in.
The pursuit of the ultimate innovation to lead the new trend of beautiful health
It is understood, of Nu Skin such as in 1984 in the United States was founded at the beginning, that is determined to "create only R & D contains 100% of skin beneficial ingredients products company", since then, the innovation has become into Nu Skin as new blood inherent gene. From the initial "meets quality pure immaculate" for the demands of the production of personal care products, development to today's nutritional supplements; from the original ageLOC gene expression technology platform, to open the era of smart skin ageLOC me, of Nu Skin such as in healthy and beautiful field has been innovative ideas, scientific research strength leading industry development.
The pursuit of the ultimate creative thinking determines the new unique product strategy, such as SKIN NU, that every two to three years, the introduction of new products need to have a unique market.
As early as in 2003, Nu Skin as new design R & D bio photonic Scanner - the world's first using bio photonic technology application instrument, it can through spectral signal measurement of tissue carotenoid pigment content level, so do non-invasive skin for rapid detection of anti oxygen index, know body defense index is high, so as to further understand their lifestyle is very healthy.
In 2009, of Nu Skin such as the new start and world-renowned anti-aging research institutions the gene technology center LifeGen cooperation. Two years after the direct merger the the agency, and launched the ageLOC gene expression technology platform, prospectively the microarray and PCR technique that is widely used in the medical profession high technology have been introduced into the field of health care.
Five years ago, rely on years of accumulation on the Internet and application of information technology and of Nu Skin such as the new American headquarters research team and management agreed that based on internet intelligent, personalized and customized will dominate the future trend of skin care, so a ageL0C me new wisdom I intelligent customized skin care products arises at the historic moment. As long as through the ageLOC me app will be personality skin needs to upload the data backup, of Nu Skin such as professional skin care team will accordingly for consumers to customize the most suitable anti aging skin scheme and transmitted to the ageLOC me smart manager, intelligent management device along with the deployment of a most suitable for skin care products. No matter what kind of skin, which age, gender, living in what kind of climate of place, it can according to consumer's skin condition, from 2000 a variety of skin care products combination selected exclusive formula, can do monthly adjustment formula, when in use, only need simple single hand can obtain a most suitable for the user the current state of the skin skin care products.
SKIN NU such as the new innovation, and not only reflected in the product, but a full range, three-dimensional, it has become the way of thinking of the whole company. From advocacy to service and support for the implementation of the bottom-up innovation management concept, organization structure, to the depth of architecture in the field of mobile internet marketing system, to accelerate the O2O life experience strategy, and actively integrate into the "change Internet plus" industry, China continued to work for 25 years has been NU such as SKIN should be changed from time to time, keep pace with the times.
In July this year, of Nu Skin as new and seize the upgrading of consumption trend, to launch new brand in terms of product quality, service and brand image upgrade strategy, officially opened the curtain of 3.0 era of development. As of Nu Skin such as the Greater China region President Jiang Huilin in July just held on the ceremony said, "along with the popularity of the Internet, digital and network consumption has become the future of the world's new consumer trend, and consumer groups tend to younger. Consumers in the online upgrade, more and more the pursuit of product quality and personalized service, the new change indicates that "Internet plus brand" the time has come. For Nu Skin as a new it, based on 30 years of innovation and culture accumulation, we propose for a new era of brand stands for "predicted better themselves, and we hope that brand injected more vitality, with more consumers, especially the younger generation interact, establish emotional ties, to meet their individual needs."
Broad global vision of a strong integration of resources
Innovation is bound to need the support of the global field of vision. In today's world, top enterprises, in addition to innovative thinking and scientific research strength, are attached to the global resource allocation capabilities. In this regard, SKIN NU as new has been walking in the forefront of the industry.
According to reports, the current SKIN NU such as the new group has two world-class anti-aging research center, located in the United States, Utah, the United States, the group headquarters. Another in Shanghai, Fengxian is located in the Greater China Innovation Park headquarters, the main R & D products Huamao nutrition supplement. In addition to its own research and practice based on its own, SKIN NU, as well as the world's leading universities and the establishment of a deeper level of R & D cooperation, and further integration of the world's top R & D and manufacturing resources.
AgeLOC me as an example. At that time, of Nu Skin as new began from the shape design of the in worldwide solicitation draft design; into the product development stage, from the formula, raw materials and production equipment are also integrated global research resources, establish a super powerful supply chain system.
It is understood, Me ageLOC product is not a simple day cream, night cream and the essence of the mixture, its raw materials are screened through the ageLOC technology platform, the product formula is very unique. Because of the whole process of production, distribution, storage and storage, it is necessary to avoid the air entering, so it needs the whole vacuum environment. Configuration process and can be used in the process of filling equipment all imported, such as full vacuum canned equipment, the world is only a French company to produce, SKIN NU, such as the new factory exclusive custom. Me ageLOC's Chi core can only be produced in Germany and France to produce. Different formulations within the pump are not the same, more than 2000 formulations, the factory which produces abrasive, canned, logistics inputs are not the same. So this product is also the industry's first customized, formula from the United States, equipment from Germany and France, the challenge of the supply chain length.
In addition, Nu Skin as a new Huamao products were from the world's most high-quality local raw material supply, 54 raw materials market is shared, using the same supplier to support Nu Skin as a new unique product specifications. For example, Pharmanex nutritional supplement products of Chinese herbal medicine raw materials are from China, manufacturing factory of Huzhou green tea, Ganoderma lucidum, Cordyceps products and its quality management system and is the same. The vast majority of the product formula, China and the United States are almost identical, but in order to adapt to local laws and regulations, the supply market specifications are not the same.
Open international vision and strong ability to integrate global resources based on the help of Nu Skin such as only with more than 30 years, namely from the midwestern United States a small enterprise, growth has business territory throughout the world of transnational giants. With the "Oriental Fengxian" valley of the depth of cooperation, and will become the NU SKIN as a key to open a new era of 3.
Jiang Huilin at the start of bilateral strategic cooperation, said "of Nu Skin as new thank Fengxian District and the district government to create the 'Oriental valley' such an integration of research resources from all sources of industrial heights. At the same time, Nu Skin as new as" Oriental Valley "strategic partner, will also be its innovation and global resource integration capability, and 'oriental' Valley symbiotic, work together to promote the development of health beauty industry, for the Greater China and global customers to provide high-quality products. As the health and beauty industry incubator, Oriental beauty Valley undoubtedly will greatly improve the industrial innovation resources allocation efficiency, is bidirectional promotion and win-win choice for business and industry. "
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